Customer Account Marketing Japan Book New F/S
$ 52.28
Description
Customer Account Marketing Japan Book New F/S. Sales increased by 20%! Last year, person A bought 4 units, person B bought 3 units, person C bought 2 units, and person D bought 1 unit, for a total of 10 units sold. This year, a total of 6 people, A, C, D, E, F, and G, each bought 2 units, for a total of 12 units sold. ☆ For U.S. buyers, customs duties and related fees are already included in the item price, so nothing will be charged on delivery. ☆ For buyers outside the U.S., the price may appear higher due to this adjustment. If you are considering a purchase, please feel free to send us an offer. There are two ways to approach sales revenue: one based on products and the other based on customers. The approach based on products is called "product accounting," while the approach based on customers is called "customer accounting." This focuses on "which customers bought what, how much, and for how much?" Both product accounting and customer accounting are equivalent to sales revenue. Last year, 10 units of a 1000 yen product were sold, and this year, 12 units were sold at the same price. Sales increased by 20%! -- This is product accounting. Last year, person A bought 4 units, person B bought 3 units, person C bought 2 units, and person D bought 1 unit, for a total of 10 units sold. This year, a total of 6 people, A, C, D, E, F, and G, each bought 2 units, for a total of 12 units sold. As a result, although the number of units sold increased by 2, partly due to acquiring 3 new customers, there are concerns about existing customers leaving -- This is how to look at customer accounting. Thinking in terms of customer accounting makes the issues clearer than product accounting, which tends to be easily swayed by the number of units sold. The customer account PDCA cycle is a process of devising, implementing, and verifying various measures for each target group in order to achieve three goals: "retaining" customers who buy a lot, "nurturing" customers who will buy a lot, and "acquiring" customers who are likely to become high-spending customers. This book includes a wealth of concrete examples of this process, including examples of failures. Title 売り上げを倍増させる“顧客勘定”マーケティング Customer Account Marketing Author Tetsuya Maeda Publisher Nikkei Business Publications, Inc. ISBN-10 4296110837 ISBN-13 9784296110834 Number of Pages 220 Pages Size About 2.4 X 13.2 X 18.8cm/0.29kg Release date October 15,2021 ※This date is a day it goes on sale, and it is not a guarantee that our selling item is first edition. We will ship a latest edition which is on sale. Language Japanese Country Japan Condition Brand New A new, unread, unused book in perfect condition with no missing or damaged pages. We ship all items Fedex with track & trace service basically but we may change depending on the situation. Depending on the situation at the time, we may ship by international e-packet, EMS, or other methods. Items will ship within 5 business days after receiving cleared payment. We accept returns on unopened items within a month (30 days ). In principle, please note that we are not responsible for return shipping costs unless the return is a result of an error on our part. For U.S. buyers, the item price already reflects applicable import duties and related fees, so no additional charges will be required upon delivery. For buyers outside the U.S., import duties, taxes, and charges may apply depending on the destination country and eBay’s checkout process. If such charges are not included at checkout, they are the buyer’s responsibility. Please check with your country’s customs office prior to bidding or buying.
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