Description
Fevzi Okumus Advanced Research Methods in Hospitality and Tourism (Hardback). Author: Fevzi Okumus. Contributor: Fevzi Okumus (Edited by), S. Mostafa Rasoolimanesh (Edited by), Shiva Jahani (Edited by). Format: Hardback. Country/Region of Manufacture: GB. Further DetailsTitle: Advanced Research Methods in Hospitality and Tourism Condition: New Description: Rapid growth in the tourism and hospitality industry highlights the importance of applied and pure research to address the theoretical and practical problems and gaps facing the industry daily, from a multitude of perspectives – the economic, social, cultural, environmental, political, and technological. Advanced Research Methods in Hospitality and Tourism reviews traditional research methods, revising them to suit the contemporary problems and research agendas. Developing recent research strategies under the umbrella of quantitative and qualitative research methods – such as the mixed-methods designs, analysing archival materials, online databases, text mining, and scientific qualitative analysis of social media historical data– can offer promising solutions. In the era of technology and big data, advanced and innovative research methods and conducting effective research to solve emerging problems in tourism and hospitality is critical, making Advanced Research Methods in Hospitality and Tourism a necessity for academics and practitioners. Author: Fevzi Okumus Contributor: Fevzi Okumus (Edited by), S. Mostafa Rasoolimanesh (Edited by), Shiva Jahani (Edited by) EAN: 9781801175517 ISBN: 9781801175517 Format: Hardback Language: English Country/Region of Manufacture: GB Item Height: 229mm Item Length: 152mm Genre: Business & Finance Publisher: Emerald Publishing Limited Release Date: 11/04/2022 Item Width: 18mm Item Weight: 435g Release Year: 2022 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.