Strategic Sport Communication
$ 16.87
Description
Strategic Sport Communication. Updated for this edition, "Sport Communication at Work" sidebars feature industry experts applying chapter content, while "Profile of a Sport Communicator" sidebars highlight professional opportunities. Strategic Sport Communication, Third Edition, offers an in-depth exploration of the dynamic and ever-evolving field of sport communication. This comprehensive text is designed to help readers grasp modern trends and meet industry demands, aligning with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA). Whether you're a student or a professional, this book provides a complete approach to the multifaceted applications of sport communication. The book is thoughtfully organized into three parts to facilitate understanding. Part I introduces students to the field by defining sport communication, offering a historical analysis, and discussing extensive career opportunities. Part II delves into the Strategic Sport Communication Model (SSCM), which outlines the three main components of sport communication: personal and organizational aspects, mediated communication in sport, and sport communication services and support systems. This section helps students comprehend how each component is crucial to sport management, marketing, and operational goals across all levels of sport organizations. Part III addresses legal aspects and examines critical sociological and cultural issues within the field. The third edition includes significant updates that reflect the evolution of sport communication. It explores emerging communication platforms and modern technologies such as fantasy sports and online gambling. New content covers cutting-edge topics like customer-centric marketing, influencer marketing, the rise of digital media in integrated marketing, and the use of data analytics in marketing communication. Additionally, there is a new discussion on digital public relations tools and fresh examples of crises in sport, including a case study that provides a real-world example of a crisis in sport communication. To enhance the learning experience, the book includes learning aids such as key terms, chapter objectives, and chapter wrap-ups with review questions and individual exercises. Updated for this edition, "Sport Communication at Work" sidebars feature industry experts applying chapter content, while "Profile of a Sport Communicator" sidebars highlight professional opportunities. Through Strategic Sport Communication, Third Edition, students will gain a thorough understanding of the vast and varied field of sport communication. As this exciting field continues to present new challenges, the analysis provided within this text offers the foundational and theoretical understanding necessary for aspiring sport communication professionals to succeed. Brand : Human Kinetics Author : Paul M. Pedersen Genre : Business & Economics Binding : Paperback Publication Date : 2020 Edition : Third Pages : 472 Subject Keywords : Sport communication, sport communication theories, components of sport communication, communication in sport management, strategic sport communication model, SSCM, sport journalism
