Description
Reliance Federal Savings & Loan Matchbook Cover Vintage Banking Ad Queens NY. Discover a unique piece of mid-century advertising with this vintage matchbook cover from Reliance Federal Savings and Loan Association. This collectible item, produced by Universal Match Corp., New York, served as a clever promotional tool, highlighting the institution's offerings and community presence. The front prominently displays the bank's name, its Queens Village, NY address (216-26 Jamaica Ave), and phone numbers (HO 4-8300, HO 5-100), emphasizing its role as "Your 'Home Town' Savings" and "Your Friendly Savings Institution." It proudly states "Accounts Insured to $10,000" and notes its establishment in 1928, managed by local businessmen. The reverse side continues the detailed advertisement, promoting savings with a "3% Per Annum Current Dividend Rate" and the convenience of "Save By Mail" with postage paid. It lists a comprehensive array of services, including Mortgage Loans, Christmas & Vacation Clubs, Property Improvement Loans, Money Orders, U.S. Savings Bonds, Safe Deposit Boxes, and School Thrift Accounts, all under the assurance of being a Federal Home Loan Bank System Member. This matchbook cover is a fascinating glimpse into historical banking practices and advertising methods, perfect for collectors of ephemera, New York Americana, or financial history. This vintage matchbook cover shows expected age-related wear. It may have scuffing, edge wear, creasing, discoloration, tears, writing, sticker residue or other imperfections consistent with age and use. Please review all photos carefully, as they are considered part of the description and best represent the item's condition. Please visit or follow my store for other similar items. New items are added daily. I am happy to combine shipping if more than one item is purchased. Thanks for looking!