Hartford Federal Savings Bank Matchbook Diamond Match Corp. Advertising
$ 2.11
Description
Hartford Federal Savings Bank Matchbook Diamond Match Corp. Advertising. Discover a piece of mid-century financial advertising with this vintage matchbook from Hartford Federal Savings. The front cover prominently displays the institution's name, "HARTFORD FEDERAL SAVINGS," with the elegant script "Insured Savings" below, assuring depositors of security. A distinctive stylized 'H' logo, formed by two hands reaching towards a central point, symbolizes trust and connection. The reverse side provides additional historical context, featuring the slogan "It's Smart to Save At HARTFORD FEDERAL SAVINGS," details of their "8 OFFICES TO SERVE YOU," and the main office address at "50 STATE ST., HARTFORD" along with a telephone number. This collectible item was produced by the Diamond Match Division of Diamond National Corp., proudly stating "The oldest name in lights" and listing their New York, New York location. The design elements, including typography and corporate branding, offer a glimpse into the advertising aesthetics of its era. This matchbook serves as a fascinating artifact for collectors of ephemera, advertising memorabilia, or those with an interest in Hartford, Connecticut, history and vintage financial institutions.
