Handbook of Marketing Decision Models, Hardcover by Wierenga, Berend
$ 100.29
Description
Handbook of Marketing Decision Models, Hardcover by Wierenga, Berend. Handbook of Marketing Decision Models provides in-depth coverage of quantitative models used in marketing. A definitive reference work for researchers, professionals, and students, Handbook of Marketing Decision Models provides in-depth coverage of quantitative models used in marketing. Topics include market segmentation, consumer choice, pricing, advertising, and strategic decision making, supported by case studies and real-world applications. This book is highly regarded in marketing research, business analytics, and management science, making it an excellent addition for academics, practitioners, or collectors seeking a like-new copy.
