Strategic Sport Communication-image

Strategic Sport Communication

$ 18.8

width: 8.5 in ISBN: 1492594490 Item Weight: 38.4 Oz Book Title: Strategic Sport Communication Item Length: 10.9 in Number of Pages: 472 Pages Item Height: 1 in EAN: 9781492594499 Format: Trade Paperback Author: Paul M. Pedersen, Pamela C. Laucella, Andrea N. Geurin, Edward (Ted) M. Kian Publisher: Human Kinetics Subject: Public Relations, Industries / General, Business Aspects, Industries / Media & Communications Language: English Type: Textbook Subject Area: Sports & Recreation, Business & Economics height: 1 in Item Width: 8.5 in Publication Name: Strategic Sport Communication Publication Year: 2020

Description

Strategic Sport Communication. Updated for this edition, "Sport Communication at Work" sidebars feature industry experts applying chapter content, while "Profile of a Sport Communicator" sidebars highlight professional opportunities. "Strategic Sport Communication, Third Edition" offers a comprehensive exploration of the dynamic and evolving field of sport communication. This text provides readers with a complete approach to understanding the multifaceted and interrelated applications of sport communication, aligning with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA). It is an essential resource for grasping modern trends and meeting industry demands. The book is thoughtfully organized into three parts to facilitate easy comprehension. Part I introduces students to the field by defining sport communication, presenting a historical analysis, and discussing extensive career opportunities. Part II delves into the Strategic Sport Communication Model (SSCM), detailing the three main components: personal and organizational aspects of communication, mediated communication in sport, and sport communication services and support systems. This section helps students understand the integral role each component plays in sport management, marketing, and operational goals across all levels of sport organizations. Part III addresses legal aspects and examines critical sociological and cultural issues. The third edition includes significant updates that reflect the evolution of sport communication. It explores emerging communication platforms and modern technologies such as fantasy sports and online gambling. New content covers cutting-edge topics like customer-centric marketing, influencer marketing, the rise of digital media in integrated marketing, and the use of data analytics in marketing communication. Additionally, there is a new discussion on digital public relations tools and fresh examples of crises in sport, including a case study that provides a real-world example of a crisis in sport communication. To enhance the learning experience, the book includes learning aids such as key terms, chapter objectives, and chapter wrap-ups with review questions and individual exercises. Updated for this edition, "Sport Communication at Work" sidebars feature industry experts applying chapter content, while "Profile of a Sport Communicator" sidebars highlight professional opportunities. Through "Strategic Sport Communication, Third Edition," students will develop a thorough understanding of the vast and varied field of sport communication. As this exciting field continues to present new challenges, the analysis provided within this text offers the foundational and theoretical understanding necessary for aspiring sport communication professionals to succeed. Brand : Human Kinetics Author : Paul M. Pedersen Genre : Business & Economics Binding : Paperback Language : English Publication Date : 2020 Edition : Third Pages : 472

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