Social Media Management: Persuasion in Networked Culture
$ 25.87
Description
Social Media Management: Persuasion in Networked Culture. The book also incorporates diverse examples and cases, featuring chapter-opening vignettes, detailed in-chapter case studies, and shorter social snippets from a variety of people, industries, organizations, and disciplines. Social media technologies are revolutionizing communication and reshaping the business landscape. "Social Media Management: Persuasion in Networked Culture" provides readers with a structured framework and essential tools to navigate this dynamic environment. Drawing from the author's extensive experience as a social media practitioner, researcher, and educator, this book unveils the formula for achieving social media success both now and in the future. The book offers a clear and relevant framework for developing strategies that maximize the business value of social media. Written in an accessible style, it is enriched with numerous visual examples that demonstrate social media in action. This comprehensive guide covers key topics in the evolving field, including targeting social audiences, developing a company's social brand strategy, managing crises with social media, and measuring social media results. A practical highlight of the book is the final chapter, "Defining Your Personal Brand in Social Media," which provides students and practitioners with clear guidance on managing their social media presence to align with their personal and professional brands. The book also incorporates diverse examples and cases, featuring chapter-opening vignettes, detailed in-chapter case studies, and shorter social snippets from a variety of people, industries, organizations, and disciplines. These examples illustrate both the successes and challenges of social media. To further enhance learning, each chapter concludes with "Your Turn" exercises. These exercises challenge students to apply their newfound knowledge to various business situations, ensuring that the lessons learned are both practical and applicable. Brand : Oxford University Press, USA Author : Ben Shields Genre : Business & Economics Binding : Paperback Language : English Publication Date : 2016 Edition : Illustrated Pages : 304
