Edward Bernays Crystallizing Public Opinion (Paperback)Another great item from Rarewaves USA | Free delivery!-image

Edward Bernays Crystallizing Public Opinion (Paperback)Another great item from Rarewaves USA | Free delivery!

$ 7.32

Number of Pages: 144 Pages Item Weight: 5.5 Oz Topic: Marketing / General, Public Relations, Sociology / General, Social Psychology, Advertising & Promotion Publication Year: 2019 Release Date: 11/30/2019 height: 203mm width: 5 in ISBN: 9780486836584 Publisher: Dover Publications, Incorporated Author: Edward Bernays Item Length: 8 in Format: Trade Paperback Release Year: 2019 Country of Origin: US EAN: 9780486836584 Book Title: Crystallizing Public Opinion Item Width: 5 in Genre: Social Science, Business & Economics, Psychology Item Height: 203mm Language: English Publication Name: Crystallizing Public Opinion

Description

Edward Bernays Crystallizing Public Opinion (Paperback). Author: Edward Bernays. Title: Crystallizing Public Opinion. Release Date: 11/30/2019. Release Year: 2019. Format: Paperback. Missing Information?. Item Length: 127mm. Further DetailsTitle: Crystallizing Public Opinion Condition: New Author: Edward Bernays Publisher: Dover Publications Inc. EAN: 9780486836584 ISBN: 9780486836584 Format: Paperback Genre: Business & Finance Release Date: 11/30/2019 Item Height: 203mm Item Length: 127mm Language: English Country/Region of Manufacture: US Item Width: 8mm Item Weight: 155g Description: Edward Bernays, famed as The Father of Public Relations, pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, he describes how public opinion is created and shaped, including the use of surveys and endorsements from opinion leaders, celebrities, and experts. These methods formed the principles that corporations and governments have employed for the past century to influence social attitudes. Release Year: 2019 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.

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