Netnography Unlimited Understanding Technoculture by Robert V. Kozinets HARDBACK-image
Netnography Unlimited Understanding Technoculture by Robert V. Kozinets HARDBACK-image

Netnography Unlimited Understanding Technoculture by Robert V. Kozinets HARDBACK

$ 92.82

ISBN: 9780367431426 gtin13: 9780367431426 Type: Book Country of Origin: United States

Description

Netnography Unlimited Understanding Technoculture using Qualitative Social Media Research by Robert V. Kozinets Hardback English Delivery Usually delivered in 2–3 working days (dispatched today if ordered before 3pm). Brand new copy from BookCurl – the UK independent online bookseller. ------------------------------ Book details ------------------------------ Author: Robert V. Kozinets Title: Netnography Unlimited Understanding Technoculture using Qualitative Social Media Research Format: Hardback Language: English Topic: Research methods: general Publisher: Taylor & Francis Ltd (Sales) Publication year: 2020 Edition: 1 ISBN-13: 9780367431426 ISBN-10: 0367431424 RRP: £145.00 ------------------------------ Description ------------------------------ Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture. Shaped by academic fields, industries, national contexts, technologies and platforms, and languages and cultures for over two decades, netnography has impacted the research practices of scholars around the world. In this volume, 34 researchers present 19 chapters that examine how they have adapted netnography and what those changes can teach us. Positioned for students and researchers in academic and professional fields, this book examines how we can better use netnographic research to understand the many ways networked technologies affect every element of contemporary business life and consumer existence. Netnography Unlimited provides an unprecedented new look at netnography. From COVID-19 to influencer empathy, gambling and the Dark Web to public relations and the military, AI and more-than-human netnography to video-streaming and auto-netnography, there has never been a wider or deeper treatment of technocultural netnographic research in one volume. Readers will learn what kind of work they can do with netnography and gain an up-to-date understanding of the most pressing issues and opportunities. This book is a must-read for those interested in technology, research methods, and contemporary culture. Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture. In this volume, thirty-two researchers present nineteen chapters that examine how they have adapted netnography and what those changes can teach us. ------------------------------ Why buy from BookCurl? ------------------------------ • 99.9% positive eBay feedback • All items brand new • Free tracked UK delivery • Independent UK bookseller with millions of titles • Secure packaging for safe delivery • Friendly support and recommendations BookCurl – Curl up with a good book. Search BookCurl for our full range.

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