Global Marketing Strategy: An Executive Digest by Bodo B. Schlegelmilch HARDBACK-image
Global Marketing Strategy: An Executive Digest by Bodo B. Schlegelmilch HARDBACK-image

Global Marketing Strategy: An Executive Digest by Bodo B. Schlegelmilch HARDBACK

$ 45.78

gtin13: 9783030906641 Country of Origin: United States ISBN: 9783030906641 Type: Book

Description

Global Marketing Strategy: An Executive Digest by Bodo B. Schlegelmilch Hardback English Delivery Usually delivered in 2–3 working days (dispatched today if ordered before 3pm). Brand new copy from BookCurl – the UK independent online bookseller. ------------------------------ Book details ------------------------------ Author: Bodo B. Schlegelmilch Title: Global Marketing Strategy: An Executive Digest Format: Hardback Language: English Topic: Sales and marketing Publisher: Springer Nature Switzerland AG Publication year: 2022 Edition: 2nd ed. 2022 ISBN-13: 9783030906641 ISBN-10: 3030906647 RRP: £69.99 ------------------------------ Description ------------------------------ This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, and examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures and managing the relationship between national subsidiaries, regional headquarters, and global headquarters, as well as corporate social responsibility challenges and pertinent future trends that are likely to affect global business. A guide to suitable video resources giving additional background to this book can be downloaded by all readers by contacting the author. Instructors can also obtain additional support material for teaching. Please email Bodo Schlegelmilch at WU Vienna, using your institutional email and stating your university affiliation: - More than 400 PowerPoint slides covering the material in each chapter - Open Ended Questions - A comprehensive multiple choice test bank with solutions ------------------------------ Why buy from BookCurl? ------------------------------ • 99.9% positive eBay feedback • All items brand new • Free tracked UK delivery • Independent UK bookseller with millions of titles • Secure packaging for safe delivery • Friendly support and recommendations BookCurl – Curl up with a good book. Search BookCurl for our full range.

  1. Sadly the book went missing in the post and was not delivered. I contacted the seller who immediately replied, apologising for the lack of delivery and explaining that there were no further paperback copies available. Instead, the seller offered a hardback copy or a refund. As I wanted the 2012 (paperback) edition, with the updated introduction, I chose the refund. This was provided immediately with a covering message. A first class eBay seller, who I have no hesitation in recommending.

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  2. Excellent Service , Packaging & Communication. The seller responds to messages very quickly. In Fact, I paniced & contacted the seller just early today asking why the book is taking too long & teh seller reassured me that it was on it was & two hours later , the book arrived! I felt a bit silly jumping th egun as the book actially arrived within the specifed time ( earlier in fact ) SO, ALL very good & I now look forward to my Christmas reading. Saved Seller. Thank you

    crypticbrother

  3. Good value book in new and perfect condition, as described and expected. Securely packaged, very prompt dispatch and early delivery: purchased Tue. 23rd, posted Wed. 24th and delivered Fri. 26th via Royal Mail Tracked 48 (thank you for using Royal Mail!) Am very pleased with my purchase once again and happy to recommend this seller. Great service, buy with confidence! Many thanks and best wishes, CJ.

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