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The Ultimate CRM Handbook by Freeland, John Hardback Book The Fast Free Shipping. "The Ultimate CRM Handbook" includes chapters from more than three dozen Accenture professionals. Author:Freeland, John. The Ultimate CRM Handbook. Book Binding:Hardback. All of our paper waste is recycled within the UK and turned into corrugated cardboard. Can't find what you're looking for? Home page About us Feedback Payment Delivery Customer Service Contact us Shop by Price $10.34 $10.35 - $12.34 $12.35 - $14.34 $14.35 - $16.34 $16.35+ Shop pages Home page Payment Delivery Customer Service About the seller Need help? Send an eBay message Newsletter Add World of Books to your favourites and receive email newsletters about special promotions! General Interest The Ultimate CRM Handbook Product Details: Category: Books ISBN: 0071409351 Title: The Ultimate CRM Handbook The Fast Free Shipping Author: Freeland, John Publisher: McGraw-Hill Education - Europe Year Published: 2002 Number of Pages: 304 Book Binding: Hardback Prizes: Book Condition: VERYGOOD SKU: GOR002347316 Item description This book presents innovative strategies for creating long-lasting, profitable customer relationships. "The Ultimate CRM Handbook" distills the latest innovations in CRM into proven, practical ideas for designing and delivering value-focused, financially sound solutions. Chapter by chapter, influential thought leaders from Accenture, the world's leading management and technology services organization, share insights and hands-on experiences that will help you achieve new capabilities for sales, service, and marketing that please customers, satisfy shareholders, and deliver a measurable return on investment. 'Customers are, and will always be, at the heart of the Virgin brand. As illustrated in this important new book, our never-ending pursuit of excellence in customer treatment has paid big dividends' - Sir Richard Branson, Chairman, The Virgin Group.'A smart and practical book about CRM that's good for any executive who wants to create stronger, more profitable customer relationships. '"The Ultimate CRM Handbook" not only helps executives understand how customer relationships are changing - it shows them what to do about it' - Beth Eisenfeld, Research Director, Gartner Inc. 'Concise, comprehensive, field-proven insights..."The Ultimate CRM Handbook" is the map and the compass required to navigate your customer relationship management initiatives through the treacherous waters of failure, toward your required goal of success' - Jim Dickie, Author, "CRM2000: Reinventing the Way We Sell". 'Consider this book your guide to the next phase in the evolution of CRM...to develop stronger, more rewarding, and more profitable customer relationships in the dynamic present and the uncertain years ahead' - From the Introduction.Today, customers demand much - and expect more. To meet these expectations, many companies feel compelled to acquire more channels to serve, more skills, and more technologies than they can easily integrate or comfortably afford in the eyes of cost-conscious investors. Furthermore, as yesterday's CRM innovations quickly become today's standard practice, companies are discovering that the competitive benefits of new capabilities are short-lived. "The Ultimate CRM Handbook" shows how companies can face these challenges head-on by following three guiding principles: customer experience is essential to creating brand value; customer insight should inform and drive customer treatment; and, CRM programs should be executed in a pragmatic way that mitigates financial and delivery risk."The Ultimate CRM Handbook" includes chapters from more than three dozen Accenture professionals. The authors' combined experience, insight, and understanding reveal what it takes to succeed with CRM; how to use new capabilities and approaches to drive profitable growth and increase brand value; how to use your knowledge of customer needs and preferences to create more profitable interactions; and how to structure new CRM investments to manage risk and ensure return on investment. Innovative, value-focused CRM is one of the most difficult yet essential goals to achieve in today's marketplace. "The Ultimate CRM Handbook" is a valuable tool for driving the CRM agenda at your organization, one that will guide you to attain an ever-rising standard of excellence in building long-lasting, one-to-one relationships that will endure and grow through all stages of the purchasing cycle - and in every competitive environment. Please note, the image is for illustrative purposes only, actual book cover, binding and edition may vary. Payment Delivery Customer Service About Us eBay Commerce manages payments for items you buy from our store. You may pay for your items using credit or debit cards or other payment methods, under the discretion of eBay. eBay will manage settlement of the payments. 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All of our paper waste is recycled within the UK and turned into corrugated cardboard. We believe that it is a travesty to simply throw away a used book or DVD when there is nothing wrong with it - we believe in giving each book or DVD the chance of finding a new home Home page About us Feedback Payment Delivery Customer Service Contact us