Consumer acceptance of brand ambassador replacement by Danila Gavioli Paperback
$ 31.41
Description
Consumer acceptance of brand ambassador replacement by Danila Gavioli Paperback. Author Danila Gavioli. The trend of advertising products with well-known personalities is increasingly shaping marketing in Germany. People's perceptions are increasingly proving to be a key factor in the effectiveness of communication. Consumer acceptance of brand ambassador replacement by Danila Gavioli Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Famous faces in advertising are increasingly promoting a wide variety of products. Thomas Gottschalk enjoys his Goldbären, George Clooney drinks his Nespresso with relish, and Heidi Klum presents her weatherproof hair thanks to Taft hairspray. The trend of advertising products with well-known personalities is increasingly shaping marketing in Germany. The reason for this is the media overload consumers are exposed to and the associated difficulty in reaching them. Successful communication is an essential foundation for brand and corporate success. The focus is not only on short-term brand preference or increasing market share, but rather on differentiation, stabilising market share and strengthening the brand in terms of content. People's perceptions are increasingly proving to be a key factor in the effectiveness of communication. But what happens when the brand ambassador is replaced? Based on theoretical principles and a survey, this book examines the fundamental factors that determine the use of a testimonial and how these can affect a replacement. Details ISBN 6202339071 ISBN-13 9786202339070 Title Consumer acceptance of brand ambassador replacement Author Danila Gavioli Format Paperback Year 2025 Pages 80 Publisher Our Knowledge Publishing GEItemID:173919062; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
