Produktinnovation: Verfahren und Organisation der Neuproduktplanung by Jochen Sc-image

Produktinnovation: Verfahren und Organisation der Neuproduktplanung by Jochen Sc

$ 50.47

Author: Jochen Schmitt-Grohé ISBN-13: 9783409362429 Publisher: Betriebswirtschaftlicher Verlag DR. Th. Gabler Gmbh ISBN: 9783409362429 Format: Trade Paperback Type: Textbook Item Weight: 11.1 Oz Language: German Series: Unternehmensführung Und Marketing Ser. Publication Year: 1972 Publication Name: Produktinnovatíon : Verfahren U. Organsation D. Neuproduktplanung Number of Pages: 172 Pages Book Title: Produktinnovation Subject Area: Business & Economics gtin13: 9783409362429 Subject: Marketing / General, General, Management Science

Description

Produktinnovation by Jochen Schmitt-Grohé Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Originally presented as the author's thesis, M'unster. Publisher Description Neuproduktentwicklungen lassen sich treffend durch drei Erscheinungen kennzeichnen. Entweder bringen Betriebswirtschaften getreu bisherigem Fingerspitzengefiihl Neuerungen auf den Markt, die dann in erschreckend hoher Zahl, weil ungeniigend und unsystematisch geplant, zu Versagern wer- den. In anderen Fallen wird geplant, doch fUhrt das angewendete Planungs- verfahren fiir Erzeugung und Auswahl von N euproduktvorschUigen entweder zu nur wenigen Vorschlagen oder zu einer im Hinblick auf die Unterneh- mensziele falschen Auswahl. SchlieBlich kommt es haufig vor, daB zwar geeignete Planungsverfahren gefunden wurden, aber die Starrheit eingefah- rener Organisationsstrukturen ihren sinnvollen Einsatz blockiert. Mit diesen drei Problemkreisen befaBt sich die vorliegende Arbeit. Neu- produktplanung wird als mehrstufiger, zusammenhangender, durch Informa- tionsgewinnung und-verarbeitung gekennzeichneter AnderungsprozeB in der arbeitsteilig zusammenwirkenden Organisation "Unternehmung" verstanden, als Produktinnovation. Die Schrift setzt sich insbesondere mit den als "Kernstufen" bezeichneten Phasen der Produktinnovation, der Ideengewinnung, der Ideenpriifung und der Ideenverwirklichung, auseinander. In der neueren, vor allem der ameri- kanischen Marketing-Literatur entwickelte Planungsverfahren fUr jede dieser Stufen werden einer kritischen Analyse unterzogen und nach ihrer Wirksam- keit beurteilt. In der verhaltenswissenschaftlichen Organisationsforschung haben sich die Auspragungen der Strukturvariablen, d. h. pdigende Merk- male von Organisationsformen (z. B. Formalisierung), als Bestimmungsfakto- ren des Erfolgs aller Innovationen sozialer Systeme erwiesen. Diese For- schungsergebnisse lassen sich auf Produktinnovationen in Unternehmungen iibertragen. Damit kann gezeigt werden, welche Organisationsform, welche Struktur fUr spezifische Planungsverfahren (z. B. Ideengewinnungsprozesse) zur erfolgreichen Anwendung erforderlich ist. Zugleich wird es moglich, unter diesem Aspekt Formen der Marketing-Organisation zu untersuchen und zu werten. Details ISBN 3409362428 ISBN-13 9783409362429 Title Produktinnovation Author Jochen Schmitt-Grohé Format Paperback Year 1972 Pages 172 Publisher Gabler GE_Item_ID:158838867; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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