Die Wirkung der Kundenloyalitt im vertikalen Wettbewerb: Theoretische Fundierung-image

Die Wirkung der Kundenloyalitt im vertikalen Wettbewerb: Theoretische Fundierung

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Publication Name: Die Wirkung Der Kundenloyalität Im Vertikalen Wettbewerb Item Weight: 7.7 Oz gtin13: 9783834927316 Subject: Distribution, Sales & Selling / General Item Width: 5.8 in Item Length: 8.3 in Series: Applied Marketing Science / Angewandte Marketingforschung Ser. Author: Sabine Hollmann Publication Year: 2012 Format: Trade Paperback Book Title: Die Wirkung der Kundenloyalitt im vertikalen Wettbewerb ISBN: 9783834927316 Subject Area: Business & Economics Item Height: 0.1 in Language: German ISBN-13: 9783834927316 Number of Pages: Xvi, 141 Pages Type: Textbook Publisher: Betriebswirtschaftlicher Verlag DR. Th. Gabler Gmbh

Description

Die Wirkung der Kundenloyalitt im vertikalen Wettbewerb by Sabine Hollmann Estimated delivery 3-12 business days Format Paperback Condition Brand New Description In indirekten Distributionskanälen agierende Unternehmen fragen sich zunehmend, inwieweit vertikale Wettbewerber von ihren Investitionen in Kundenloyalität profitieren. Sabine Hollmann leitet Hypothesen zur Wechselwirkung von Marken- und Händlerloyalität sowie deren Wirkung auf die Intention eines Endkunden zum Kanalwechsel ab. Publisher Description In indirekten Distributionskanälen agierende Unternehmen fragen sich zunehmend, inwieweit vertikale Wettbewerber von ihren Investitionen in Kundenloyalität profitieren. Sabine Hollmann leitet Hypothesen zur Wechselwirkung von Marken- und Händlerloyalität sowie deren Wirkung auf die Intention eines Endkunden zum Kanalwechsel ab. Im Rahmen einer empirischen Analyse findet sie gleich starke Einflüsse von Marken- und Händlerloyalität auf die Intention zum Kanalwechsel. Zudem zeigt sich ein positiver Einfluss der Marken- auf die Händlerloyalität, während kein umgekehrter Einfluss nachweisbar ist. Händler profitieren somit von den Investitionen des Markenherstellers, während Markenhersteller riskieren, dass ihre Bemühungen um gute Beziehungen zum Endkunden dem Händler zugutekommen. Details ISBN 3834927317 ISBN-13 9783834927316 Title Die Wirkung der Kundenloyalitt im vertikalen Wettbewerb Author Sabine Hollmann Format Paperback Year 2012 Pages 141 Edition 2012th Publisher Gabler GE_Item_ID:144102898; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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