Preissetzungsmacht in lose gekoppelten Systemen: Das Beispiel Konsumg?term?rkte

$ 62.1

Publication Year: 2006 Item Length: 8.3 in Publisher: Deutscher Universitäts Verlag Subject Area: Business & Economics Language: German Subject: Marketing / General, Management Science Publication Name: Preissetzungsmacht in Lose Gekoppelten Systemen : Das Beispiel Konsumgütermärkte Book Title: Preissetzungsmacht in lose gekoppelten Systemen ISBN-13: 9783835004436 Number of Pages: Xii, 226 Pages Series: Betriebswirtschaftliche Aspekte Lose Gekoppelter Systeme Und Electronic Business Ser. ISBN: 9783835004436 Item Width: 5.8 in gtin13: 9783835004436 Type: Textbook Format: Trade Paperback Author: Jarg Temme Item Weight: 16 Oz

Description

Preissetzungsmacht in lose gekoppelten Systemen by Jarg Temme, Prof. Dr. Daniel Klapper Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Jarg Temme erarbeitet ein Instrumentarium, mit dem Preissetzungsmacht gemessen werden kann sowie Einflussfaktoren auf die Machtbeziehungen zwischen Herstellern und Händlern in Produktkategorien des Lebensmitteleinzelhandels identifiziert und mögliche Machtverschiebungen aufdeckt werden können. Publisher Description Preissetzungsmacht und die mit ihr verbundenen Preisentscheidungen sind Kern jeder Marketing-Strategie von Herstellern und Händlern auf Konsumgütermärkten. Beide Seiten versuchen, ihren eigenen Gewinn zu maximieren, doch bei der Aufteilung des Gesamtgewinns geht jeder Verhandlungserfolg der einen Seite zu Lasten der anderen. In welchem Maße es Herstellern bzw. Händlern gelingt, die eigenen Interessen durchzusetzen, hängt von dem jeweiligen Einsatz der Preissetzungsmacht ab. Jarg Temme erarbeitet ein Instrumentarium, mit dem Preissetzungsmacht gemessen werden kann sowie Einflussfaktoren auf die Machtbeziehungen zwischen Herstellern und Händlern in Produktkategorien des Lebensmitteleinzelhandels identifiziert und mögliche Machtverschiebungen aufgedeckt werden können. Dies ermöglicht dem Management, Strategien für ein effizienteres Absatzkanalmanagement zu entwickeln. Details ISBN 3835004433 ISBN-13 9783835004436 Title Preissetzungsmacht in lose gekoppelten Systemen Author Jarg Temme, Prof. Dr. Daniel Klapper Format Paperback Year 2006 Pages 226 Edition 2006th Publisher Deutscher Universitatsverlag GE_Item_ID:158847407; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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