Unternehmensidentitt von Banken: Grundlagen, Politik und empirische Untersuchung-image

Unternehmensidentitt von Banken: Grundlagen, Politik und empirische Untersuchung

$ 50.47

Number of Pages: 233 Pages Publication Year: 1992 Subject Area: Business & Economics Subject: Banks & Banking, Public Relations, Management Science Author: Rüdiger Hansl Book Title: Unternehmensidentitt von Banken Publication Name: Unternehmensidentität Von Banken : Grundlagen, Politik Und Empirische Untersuchung Publisher: Deutscher Universitäts Verlag gtin13: 9783824401055 ISBN: 9783824401055 Format: Trade Paperback Language: German Item Weight: 11.3 Oz Item Length: 8.5 in ISBN-13: 9783824401055 Item Width: 5.5 in Type: Textbook

Description

Unternehmensidentitt von Banken by Rüdiger Hansl Estimated delivery 3-12 business days Format Paperback Condition Brand New Description "DUV Wirtschaftswissenschaft"--P. [4] of cover. Publisher Description Die Auseinandersetzung mit Unternehmensidentitat oder Corporate Identity ist vor dem hohen Anspruch zu sehen, Unternehmen in ihrer Ganzheit zu verstehen und zu gestalten. Insofern ist es fOr Unterneh- men von zentraler Bedeutung, sich bewuBt gestaltend mit ihrer Cor- porate Identity zu befassen, um erwunschte Wirkungen auf das so- ziale Gebilde Organisation und ihr Umfeld auszul6sen bzw. uner- wunschte Wirkungen so weit wie m6glich zu vermeiden. Dies kenn- zeichnet die unternehmensbezogene Identitatspolitik als Gegenstand der vorliegenden Abhandlung. 1m einfOhrenden Teil charakterisiert der Verfasser den unbefriedigen- den Stand der Diskussion um Corporate Identity und leitet daraus die Aufgaben ab: Klarung begrifflicher Grundlagen zum Phanomen Corporate Identity, Diskussion von Zielen, Instrumenten und Wirkungen der Identitats- politik sowie Auseinandersetzung mit den Problemfeldern der Identitatspolitik. Der darauf abzielende theoretische Teil der Analyse schlieBt mit einer Zusammenfassung der Identitatspolitik als ProzeB ab, womit der Ver- fasser gleichzeitig die Praktikabilitat des vorgeschlagenen Prozedere dokumentiert. Der empirische Teil der Analyse steht unter der Zielsetzung, die ent- wickelte Theorie zur Identitat und zur Identitatspolitik von Unterneh- men zu uberprufen sowie praktisch umzusetzen, und zwar am Beispiel der Hypo-Bank. Dabei wird der theoretische Ansatz durch uberzeu- gende empirische Befunde im Sinne von Indizien und Argumenten ge- stUtzt. Ober den theoretischen Teil der Analyse hinaus leitet der Ver- fasser weiterhin konkrete Handlungsempfehlungen fOr eine organisa- torische, bewuBt gestaltete Identitatspolitik der Hypo-Bank abo Auf diese Weise wird gezeigt, wie ein weitgehend in sich geschlossenes Modell zur Identitatspolitik praktische Hilfestellungen bietet. Details ISBN 3824401053 ISBN-13 9783824401055 Title Unternehmensidentitt von Banken Author Rüdiger Hansl Format Paperback Year 1992 Pages 233 Edition 1992nd Publisher Deutscher Universitats-Verlag GE_Item_ID:158845482; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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  3. The two new out-of-print books I ordered were exactly as described and shipped promptly. I did ask the seller's support person (an AI chatbot, I think) to be sure to package the items carefully, and "he" said that he'd make that request of the shipping department. I knew this was hooey, and as I expected, the books were shipped in nothing but a padded paper mailer, no other protection. I got lucky, no damage, but don't bother making special requests of this seller.

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