Arbeitsbuch zum Marketing by Heribert Meffert (German) Paperback Book-image

Arbeitsbuch zum Marketing by Heribert Meffert (German) Paperback Book

$ 50.74

Publication Year: 1985 Publisher: Betriebswirtschaftlicher Verlag DR. Th. Gabler Gmbh Item Length: 9.6 in Language: German ISBN: 9783409690836 Publication Name: Arbeitsbuch Zum Marketing Subject Area: Business & Economics ISBN-13: 9783409690836 Book Title: Arbeitsbuch zum Marketing Item Width: 6.7 in Number of Pages: X, 410 Pages Format: Trade Paperback Type: Textbook gtin13: 9783409690836 Author: Heribert Meffert Item Weight: 25.7 Oz Subject: Management Science

Description

Arbeitsbuch zum Marketing by Heribert Meffert Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Das ,,Arbeitsbuch zum Marketing" ist als Ergänzung zu dem Lehrbuch "Marketing -Einführung in die Absatzpolitik" konzipiert. Es enthält Übungsaufgaben und kleine Fallstudien, anband derer dem Studie­ renden das nötige Problembewußtsein und die Lösung absatzwirtschaftlicher Fragestellungen vermittelt werden soll. Publisher Description Das ,,Arbeitsbuch zum Marketing" ist als Ergänzung zu dem Lehrbuch "Marketing -Einführung in die Absatzpolitik" konzipiert. Es enthält Übungsaufgaben und kleine Fallstudien, anband derer dem Studie­ renden das nötige Problembewußtsein und die Lösung absatzwirtschaftlicher Fragestellungen vermittelt werden soll. • Es regt zu einer aktiven Auseinandersetzung mit absatzwirtschaftlichen Problemen an und ermöglicht eine problemorientierte Erarbeitung dieses Stoff gebietes. • Es trägt zur problemorientierten Vertiefung und Kontrolle des Wissensstandes auf dem Gebiet des Marketing bei. • Es vermittelt die Fähigkeit, das erworbene Marketingwissen auf praxisrelevante Fragestellungen umzusetzen. Dementsprechend haben die Aufgaben weniger den Charakter reiner Wissensfragen. Vielmehr sind sie so angelegt, daß ihre Beantwortung selbständiges Mitdenken und tieferes Eindringen in absatzwirtschaft­ liche Probleme sowie eine auf die jeweilige Aufgabenstellung bezogene Anwendung des Gelernten erfor­ dert. Den Praxisbezug stellen hierbei vor allem die Fallstudien und empirische Beispiele dar. Anjede Auf­ gabe bzw. Fallstudie schließt sich eine ausführliche Musterlösung an. Sie zeigt dem Leser, inwieweit er den im Lehrbuch "Marketing" enthaltenen Wissensstoff beherrscht. Diesem Zweck dient auch der Abdruck ausgewählter Zwischenprüfungsklausuren aus dem Gebiet der Absatzpolitik. Details ISBN 3409690832 ISBN-13 9783409690836 Title Arbeitsbuch zum Marketing Author Heribert Meffert Format Paperback Year 1985 Pages 410 Edition 3rd Publisher Gabler GE_Item_ID:144320073; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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  3. The two new out-of-print books I ordered were exactly as described and shipped promptly. I did ask the seller's support person (an AI chatbot, I think) to be sure to package the items carefully, and "he" said that he'd make that request of the shipping department. I knew this was hooey, and as I expected, the books were shipped in nothing but a padded paper mailer, no other protection. I got lucky, no damage, but don't bother making special requests of this seller.

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