Rules to Break and Laws to Follow : How Your Business Can Beat the Crisis of ...-image

Rules to Break and Laws to Follow : How Your Business Can Beat the Crisis of ...

$ 18.03

Item Height: 1.1 in Book Series: Microsoft Executive Leadership Ser. width: 6.3 in Item Length: 9.2 in Topic: Customer Relations, Decision-Making & Problem Solving Genre: Business & Economics Illustrator: Yes Number of Pages: 320 Pages Item Width: 6.3 in height: 1.1 in Item Weight: 19.5 Oz Publication Year: 2008 ISBN: 9780470227541 Format: Hardcover Author: Martha Rogers, Don Peppers Language: English Book Title: Rules to Break and Laws to Follow : How Your Business Can Beat the Crisis of Short-Termism Publisher: Wiley & Sons, Incorporated, John

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Rules to Break and Laws to Follow : How Your Business Can Beat the Crisis of .... Annotation ©2008 Book News, Inc., Portland, OR (). Rules to Break and Laws to Follow : How Your Business Can Beat the Crisis of Short-Termism, Hardcover by Peppers, Don; Rogers, Martha, ISBN 0470227540, ISBN-13 9780470227541, Brand New, Free shipping in the US Peppers and Rogers, founders of a business consultancy, bust three common myths in the business world related to measures of success, gaining more customers, and creating company value. They argue that all who base their business on these false assumptions will fall victim to what they call a crisis of "short-termism," and propose a new way of thinking about how to create shareholder value in today's competitive market. The 12 "laws" they introduce are designed to guide readers to create a culture of customer trust, recover lost trust when mistakes happen, respond to change within a climate of innovation, and give employees the tools they need to create value. Annotation ©2008 Book News, Inc., Portland, OR ()

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