Description
CRM at the Speed of Light : Capturing and Keeping Customers... Paul Greenberg. "CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time" by Paul Greenberg is a textbook focused on customer relations and e-commerce, specifically in the context of enterprise applications. The book, published by McGraw-Hill Osborne, offers insights and strategies for businesses looking to effectively engage with customers in an online environment. This second edition hardcover book provides valuable information for professionals looking to enhance their CRM practices in a rapidly changing digital landscape. "CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time" by Paul Greenberg is a textbook focused on customer relations and e-commerce, specifically in the context of enterprise applications. The book, published by McGraw-Hill Osborne, offers insights and strategies for businesses looking to effectively engage with customers in an online environment. This second edition hardcover book provides valuable information for professionals looking to enhance their CRM practices in a rapidly changing digital landscape.