Customer-Centric Marketing: Supporting Sustainability In The Digital Age-image

Customer-Centric Marketing: Supporting Sustainability In The Digital Age

$ 73.02

Language: English Subject: Marketing / General, Customer Relations, E-Commerce / Internet Marketing, Management Author: Neil Richardson, Neil Kelley, Jon James Item Weight: 18.6 Oz Format: Hardcover Book Title: Customer-Centric Marketing: Supporting Sustainability In The... Item Height: 0.8 in Publication Name: Customer-Centric Marketing : Supporting Sustainability in the Digital Age Number of Pages: 256 Pages Publication Year: 2016 ISBN: 9780749479015 Item Width: 6.4 in Publisher: Kogan Page, The Limited Type: Textbook gtin13: 9780749479015 Subject Area: Business & Economics Item Length: 9.5 in

Description

Please refer to the section BELOW (and NOT ABOVE ) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title: Customer-Centric Marketing: Supporting Sustainability In The Digital Age ISBN13: 9780749479015 ISBN10: 0749479019 Author: Richardson, Neil (Author), Kelley, Neil (Author), James, Jon (Author) Description: Two Of The Major Parallel Challenges Facing Businesses Today Are How To Adapt To The Changes Of Fast-Paced, Fragmenting Markets And How To Grow A Business Whilst Engaging In Recognisably Sustainable Practices It Is Not Enough To Just Be Sustainable, It Is About Communicating It And Getting The Customer Involved In The Message Customer-Centric Marketing Shows Readers How Sustainable Development Practices And Digital Marketing Techniques Work Naturally Together To Add Value, Leading To Improved Customer Satisfaction, Better Professional Relationships And Increased Effectiveness Ideal For Senior Marketing Professionals And Students On Digital Marketing Or Marketing Strategy Modules Who Wish To Utilise The Benefits Of Sustainable Development And Forms Of Digital Marketing, This Accessible And Straight To-The-Point Book Uses Case Studies To Show How The Marketing Theories And Tools Work In Actual Business Scenarios Customer-Centric Marketing Covers Contemporary Issues Such As The Increasing Use Of Mobile, Qr Codes And Social Network Sites For Consumers Interested In Ethical, Environmental And Sustainable Marketing Binding: Hardcover, Hardcover Publisher: Kogan Page Publication Date: 2016-03-28 Weight: 1.19 lbs Dimensions: 0.63'' H x 9.21'' L x 6.14'' W Number of Pages: 256 Language: English

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