The Market is Chaos: The Tao of Marketing by Steve Burns (English) Paperback Boo
$ 7.3
Description
The Market is Chaos: The Tao of Marketing by Steve Burns (English) Paperback Boo. The Market is Chaos by Steve Burns. There is no room left for creativity, intuition or original ideas. Marketing strategies are defined by SWOT charts, demographics and hundreds of pages of market studies. The Market is Chaos by Steve Burns Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Marketing has lost its way. It has become buried under layers of processes, checklists and analysis. There is no room left for creativity, intuition or original ideas. Marketing strategies are defined by SWOT charts, demographics and hundreds of pages of market studies. Decisions are made by spreadsheets and checklists. Creative marketing is dead. But there is still hope. In this book there are no boring processes to follow or checklists to memorize. There are no confusing charts to study or statistics to interpret. Instead we travel back in time to 500BC in ancient China where Lao Tzu (Taoism) and Sun Tzu (The Art of War) use their wisdom to teach us how we can manage the chaos of the market, identify real customers and use the competition to build a strong market position. They show how real products are more than just a list of features and how a customer can be more than just someone who buys the product. They also don't see the competition as an enemy. Instead they see it as a tool to help build a stronger market. Using their ancient wisdom they show us that there is still a place for originality, creativity and intuition in a successful marketing plan. Details ISBN 1470013266 ISBN-13 9781470013264 Title The Market is Chaos Author Steve Burns Format Paperback Year 2012 Pages 100 Publisher Createspace Independent Publishing Platform GEItemID:93098702; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
