Jeff Bergner SIGNED Branding The Candidate To Win Vote 2011 First Edition w/GOA
$ 9.78
Description
Jeff Bergner SIGNED Branding The Candidate To Win Vote 2011 First Edition w/GOA Up for bids is this 2011 first edition hardcover version of Branding The Candidate: Marking Strategies to Win Your Vote, which was written AND signed by Jeff Bergner and is in VERY GOOD condition (NOT an ex-library book; NO reminder marks; NO punch holes). Guarantee of Authenticity (GOA) – We guarantee the authenticity of our SIGNED books and sports memorabilia, all of which have passed a rigorous 20-step authentication process used by forensic autograph analysts. We are so confident in our process that IF one of our SIGNED items fails authentication via Beckett, PSA or CGC, EJay Collectibles will provide you with a full refund plus an additional $10 to help offset the expensive authentication process. Branding the Candidate: Marketing Strategies to Win Your Vote was written to empower voters to become sharper, more informed political consumers. It does that by taking a close look at political marketing strategies, especially those used by the Obama presidential campaign, which took marketing to a new level of sophistication. Specifically, the book discusses the creation of the Obama brand; how the Obama campaign used database-driven, political microtargeting and high-tech digital media to reach various market segments; and the campaign's development and implementation of new political fundraising techniques. The book also discusses how a candidate who is created as a "brand" must cope with the challenges of "brand management" once in power. Finally, the authors counsel voters on how to arm themselves against the branding and marketing techniques that will be employed by candidates in the 2012 election, and they reflect on what the widespread extension of these techniques to the political process means for American democracy.
