Mastering Content Generation : How to Write Quickly Andbuild a Rich Marketing...
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Description
Mastering Content Generation : How to Write Quickly Andbuild a Rich Marketing.... Mastering Content Generation introduces you to the skills you need to consistently produce fresh content. Most importantly, you’ll discover how to thrive in the demanding but vital world of content marketing. Mastering Content Generation : How to Write Quickly Andbuild a Rich Marketing Content Library, Paperback by Heikell, Paula, ISBN 1534696164, ISBN-13 9781534696167, Brand New, Free shipping in the US The sales process has changed dramatically over the last ten years, mostly thanks to the ubiquitous nature of the Internet. Gone are the days when companies had complete control over the content they provided buyers. Today’s consumers go online at any time to discover the information they’re seeking—whether it be your own content, the media’s, or other consumers’ recommendations. As a result, customers can progress through almost 60 percent of the sales process before ever contacting a sales rep. Modern consumer behavior has made traditional sales strategies largely obsolete. Content generation allows you to influence consumers in today’s -sales arena. Content marketing means more than simply creating a company blog filled with thinly veiled sales pitches. Effective content marketing creates an ongoing conversation with your customers, a conversation you guide with helpful advice and timely, relevant information. Mastering Content Generation introduces you to the skills you need to consistently produce fresh content. You’ll learn to streamline the process and write for effective outcomes while avoiding common mistakes that limit your content’s effectiveness. Most importantly, you’ll discover how to thrive in the demanding but vital world of content marketing.
