New Customer Experience Management : Why and How the Companies of the Future ...-image

New Customer Experience Management : Why and How the Companies of the Future ...

$ 95.73

Type: Textbook Author: Ivaylo Yorgov Subject Area: Business & Economics Item Width: 6 in Language: English Publication Year: 2022 Publication Name: New Customer Experience Management : Why and How the Companies of the Future Address Their Customers' Needs Proactively Publisher: Taylor & Francis Group Format: Hardcover Subject: Sales & Selling / Management, Marketing / General, Customer Relations, Commerce gtin13: 9781032313443 Book Title: New Customer Experience Management : Why and How the Companies of Item Length: 9 in Number of Pages: 136 Pages ISBN: 9781032313443 Item Weight: 11.9 Oz

Description

New Customer Experience Management : Why and How the Companies of the Future Address Their Customers’ Needs Proactively, Hardcover by Yorgov, Ivaylo, ISBN 1032313447, ISBN-13 9781032313443, Brand New, Free shipping in the US "A comprehensive guide to a burgeoning field, this book shows how to design and implement a future-proof post-sales service program focused on proactively addressing customers' needs in a personalized way. For too long, companies have detached from customers after the moment of purchase and done post-sales service in a way that is reactive, generic, and not scalable. Empowered by the boom in data availability and analytics, future-ready companies will offer their customers proactive personalized post-sales service, and reap tangible benefits including higher customer satisfaction and retention, and less negative word of mouth - leading to increased sales and customer lifetime value. As the stories in this book demonstrate, companies like Amazon, Adobe, Garmin, and Liberty Global are leading the way, but companies do not have to be global giants to capitalize on the techniques presented in this guide. To excel at customer experience (CX) management, companies need to implement the best customer feedback and data collection and management practices, develop state-of-the-art analytical models, and have the willingness to act. This book's strong vision and actionable roadmap, illustrated with real-life success stories, make this a compelling read for CX and customer analytics leaders, practitioners, and students alike"--

  1. On the hunt for this particular cover art, the seller was very helpful with guidance on how to confirm through an ISBN search with the publisher. That solidified my choice to purchase from this seller. The book was packaged well for shipping and protection during travels. I'm extremely pleased with the pricing coupled with the mint condition of the book and the fast shipping (considering the hinderances caused by the current winter conditions). Great transaction and I will shop with them again!

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  2. As pictured / as described. Shipping - I ordered Dec 12 and glanced to see something like "Arrives ... 17th-21st", quickly thinking, "OK - plenty of time for Christmas". When it didn't show up, I went back to find it was actually "January 14th-17th" - oops! my goof! Wasn't expecting 5 week shipping. But ultimately, it did come in on Dec 26th, so quicker than the stated and might have been even quicker if not for holidays. Otherwise, good packing. Quick, easy transaction. Thanks!

    vostok61b513

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