Sport and Social Media in Business and Society, Paperback by Abeza, Gashaw; K...
$ 21.55
Description
Sport and Social Media in Business and Society, Paperback by Abeza, Gashaw; K.... Covering all levels of sport, from professional to grassroots, th includes international cases and examples throughout, presenting key findings from current research. Sport and Social Media in Business and Society, Paperback by Abeza, Gashaw; King-white, Ryan, ISBN 1032415045, ISBN-13 9781032415048, Like New Used, Free shipping in the US This concise, practical book examines the significance of social media for the sport industry, explaining key concepts and sharing tools and best practice for the use of social media in sport business communication. Accessibly written and avoiding jargon, th considers the history, development, commercial impact, social effects, and the legal and ethical concerns of social media in the context of sport. Covering all levels of sport, from professional to grassroots, th includes international cases and examples throughout, presenting key findings from current research. It also explains the role of social media agencies and the fundamentals of managing a sport organization’s social media platforms and outputs. This book is essential reading for all sport business professionals and for any sport business, management, or marketing student looking for a primer on this important and growing subject.
