Description
Trustworthy Online Controlled Experiments : A Practical Guide to a/B Testing by. "Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing" by Diane Tang, Ya Xu, and Ron Kohavi is a comprehensive textbook published by Cambridge University Press in 2020. The book provides a detailed guide on how to conduct online controlled experiments, specifically focusing on A/B testing. With a practical approach, the authors cover a range of topics within the subject areas of web and social media, databases/data mining, and web/user-generated content. This trade paperback textbook is 288 pages long and written in English, making it a valuable resource for those interested in improving their online experiment design and analysis skills. "Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing" by Diane Tang, Ya Xu, and Ron Kohavi is a comprehensive textbook published by Cambridge University Press in 2020. The book provides a detailed guide on how to conduct online controlled experiments, specifically focusing on A/B testing. With a practical approach, the authors cover a range of topics within the subject areas of web and social media, databases/data mining, and web/user-generated content. This trade paperback textbook is 288 pages long and written in English, making it a valuable resource for those interested in improving their online experiment design and analysis skills.