Description
Social Marketing - International Student Edition Behavior Change for Social Good Author(s): Nancy R. Lee, Philip Kotler Format: Paperback Publisher: SAGE Publications Inc, United States Imprint: SAGE Publications Inc ISBN-13: 9781544371863, 978-1544371863 Synopsis Successful social marketing holds the power to change the world. For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns. Bestselling authors Nancy R. Lee and Philip Kotler present a proven 10 Step Strategic Social Marketing Planning Model and guides students and practitioners through each stage of the process. The new Sixth Edition is packed with more than 25 new cases and dozens of new examples related to today?s most pressing social problems including the opioid epidemic, climate change, youth suicide, and more. The new edition also includes significantly expanded coverage of social media. Whether your students are on a mission to improve public health, protect the environment, or galvanize their community, they will find Social Marketing an invaluable resource.
Good seller, ⭐️⭐️⭐️⭐️⭐️ item as described, packaging average, delivery was a huge disappointment as it was thrown at my front door by an AMAZON driver. I purchased via eBay to avoid AMAZON, now they are involved leaving our eBay purchases on our doorsteps. I do have cctv of the driver throwing my package. I brought the poor delivery to the attention of the seller who advised they would contact the delivery organisation concerned about the breach in their delivery instructions.
This new book I ordered was poorly packaged & arrived in a cardboard wrap which was wide open & the pages had bent & damaged corners. I contacted the seller who sent a return label & arranged for a new replacement to be sent out. The new book arrived in great condition a few days later. Very happy with their communication & the way they resolved my issue quickly. I wouldn't hesitate to shop with them again. Thank you for the great customer service.
It seems silly being asked to leave feedback 3 times for 3 books bought in the same order so 'copy and paste' it is... Ordered Friday and delivered the following Friday. Communicayion was good but the courier was a bit optimistic saying on Thursday that I would get the parcel that day. It arrived the next afternoon. Good packaging, all books new and excelllent condition. Good prices = or I would not have purchased!
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