Customer Relationship Management - 9783662553800-image

Customer Relationship Management - 9783662553800

$ 44.82

gtin13: 9783662553800 Country of Origin: United States ISBN: 9783662553800

Description

Customer Relationship Management Please note: this item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days). Concept, Strategy, and Tools Author(s): V. Kumar, Werner Reinartz Format: Hardback Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, Germany Imprint: Springer-Verlag Berlin and Heidelberg GmbH & Co. K ISBN-13: 9783662553800, 978-3662553800 Synopsis This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title CRM at Work all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.

  1. Good seller, ⭐️⭐️⭐️⭐️⭐️ item as described, packaging average, delivery was a huge disappointment as it was thrown at my front door by an AMAZON driver. I purchased via eBay to avoid AMAZON, now they are involved leaving our eBay purchases on our doorsteps. I do have cctv of the driver throwing my package. I brought the poor delivery to the attention of the seller who advised they would contact the delivery organisation concerned about the breach in their delivery instructions.

    Relatively Uncertain

  2. This new book I ordered was poorly packaged & arrived in a cardboard wrap which was wide open & the pages had bent & damaged corners. I contacted the seller who sent a return label & arranged for a new replacement to be sent out. The new book arrived in great condition a few days later. Very happy with their communication & the way they resolved my issue quickly. I wouldn't hesitate to shop with them again. Thank you for the great customer service.

    Tyler David Shmosh

  3. It seems silly being asked to leave feedback 3 times for 3 books bought in the same order so 'copy and paste' it is... Ordered Friday and delivered the following Friday. Communicayion was good but the courier was a bit optimistic saying on Thursday that I would get the parcel that day. It arrived the next afternoon. Good packaging, all books new and excelllent condition. Good prices = or I would not have purchased!

    Ashref Ali9c

Related products