Ultimate Guide to Email Marketing for Business by Susan Gunelius
$ 7.92
Description
Ultimate Guide to Email Marketing for Business by Susan Gunelius. You'll learn how to. SEND BETTER EMAIL. BUILD A BETTER BUSINESS. With more than 2.6 million email messages sent every second, it's becoming harder to stand out in inboxes - not to mention in a sea of spam which accounts for 67 prevent of those emails. Marketing and strategic branding expert Susan Gunelius gives you the tools you need to grow your email list subscribers, keep them engaged, and turn them into lifelong customers. By focusing on building a strong foundation first, you'll learn how to develop a comprehensive email marketing program designed to evolve with your business. Then, Gunelius shows you how to convert subscribers in to buying customers and vocal brand advocates with the techniques that marketing professionals use to build their businesses and increase their revenue using email. You'll learn how to: Use free content to encourage people to subscribe to your email list. Develop conversion funnels that drive people to buy from you. Save time and keep subscribers engaged with your brand by learning how to automate your emails. Boost conversations with list segmentation techniques designed to get the right message to the right people at the right time. Test your messages and analyze your performance using key metrics to improve your results. Win back customers with automation and personalization strategies designed to build a 1:1 relationship with your audience. Understand the laws and deliverability rules you must follow and tools to help you along the way.
