Customer Relationship Management : Concept, Strategy, and Tools by V. Kumar-image
Customer Relationship Management : Concept, Strategy, and Tools by V. Kumar-image
Customer Relationship Management : Concept, Strategy, and Tools by V. Kumar-image
Customer Relationship Management : Concept, Strategy, and Tools by V. Kumar-image
Customer Relationship Management : Concept, Strategy, and Tools by V. Kumar-image
Customer Relationship Management : Concept, Strategy, and Tools by V. Kumar-image
Customer Relationship Management : Concept, Strategy, and Tools by V. Kumar-image
Customer Relationship Management : Concept, Strategy, and Tools by V. Kumar-image

Customer Relationship Management : Concept, Strategy, and Tools by V. Kumar

$ 8.98

Publisher: Springer Subject Area: Business & Economics Format: Trade Paperback Author: Werner Reinartz, V. Kumar Item Weight: 27.5 Oz Item Length: 10 in Publication Name: Customer Relationship Management : Concept, Strategy, and Tools Item Width: 7 in Country of Origin: United States width: 7 in Level: Beginner Number of Pages: Xxxiii, 379 Pages Language: English Subject: Marketing / General, Customer Relations, Management Type: Textbook Educational Level: Adult & Further Education ISBN: 9783642201301 Publication Year: 2012

Description

Customer Relationship Management : Concept, Strategy, and Tools by V. Kumar. "Customer Relationship Management: Concept, Strategy, and Tools by V. Kumar is a comprehensive textbook that delves into the strategic and tactical aspects of customer relationship management. It provides a detailed understanding of economic customer value as the guiding concept for marketing decisions. The book is illustrated and includes exercises and reference lists at the end of each chapter, making it a valuable resource for students and professionals in the field of CRM. With a focus on adult education and higher-level learning, this book serves as a must-have for those interested in marketing, business strategy, and customer relations." "Customer Relationship Management: Concept, Strategy, and Tools by V. Kumar is a comprehensive textbook that delves into the strategic and tactical aspects of customer relationship management. It provides a detailed understanding of economic customer value as the guiding concept for marketing decisions. The book is illustrated and includes exercises and reference lists at the end of each chapter, making it a valuable resource for students and professionals in the field of CRM. With a focus on adult education and higher-level learning, this book serves as a must-have for those interested in marketing, business strategy, and customer relations."

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