CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time
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CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time. 1: What Is CRM, Really?. See the. Item Length. Item Height. Item Width. Publication Year. Item Weight. Product Key Features. "CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time" is a textbook by author Paul Greenberg, published by McGraw-Hill Osborne in 2004. The book falls under the subject areas of Computers, Business & Economics, focusing on Customer Relations and E-Commerce. With a hardcover format and 480 pages, this textbook offers insights on capturing and keeping customers in real-time internet settings, making it a valuable resource for those interested in enterprise applications and general business strategies. tem specifics Condition Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ... Read moreabout the condition ISBN 9780072224160 Subject Area Computers, Business & Economics Publication Name Crm at the Speed of Light : Capturing and Keeping Customers in Internet Real Time Publisher McGraw-Hill Osborne Item Length 9 in Subject Customer Relations, Enterprise Applications / General, E-Commerce / General (See Also Computers / Electronic Commerce) Publication Year 2004 Series Consumer Ser. Type Textbook Format Hardcover Language English Item Height 1.6 in Author Paul Greenberg Item Weight 31.2 Oz Item Width 6.2 in Number of Pages 480 Pages About this product Product Identifiers Publisher McGraw-Hill Osborne ISBN-10 0072224169 ISBN-13 9780072224160 eBay Product ID (ePID) 2269533 Product Key Features Number of Pages 480 Pages Publication Name Crm at the Speed of Light : Capturing and Keeping Customers in Internet Real Time Language English Subject Customer Relations, Enterprise Applications / General, E-Commerce / General (See Also Computers / Electronic Commerce) Publication Year 2004 Type Textbook Subject Area Computers, Business & Economics Author Paul Greenberg Series Consumer Ser. Format Hardcover Dimensions Item Height 1.6 in Item Weight 31.2 Oz Item Length 9 in Item Width 6.2 in Additional Product Features Edition Number 2 Intended Audience Scholarly & Professional LCCN 2003-265506 Dewey Edition 21 Illustrated Yes Dewey Decimal 658.8/12 Table Of Content 1: What Is CRM, Really? 2: Making the "e" in eCRM Vanish: The Newest Thing 3: Sales Management Versus CRM 4: CRM Strategy: So Many Choices, So Little Time 5: Why Does Your Company Need CRM? 6: Sales Force Automation: Good Products Aren't Enough 7: Enterprise Marketing Automation: New Kids on the Old Block 8: Analytics and Personalization 9: Partner Relationship Management: The Other Significant Other 10: C(RM)SPAN: There Is More to Life than Just Plain CRM 11: Call Centers and Field Service: Nearly Head-to-Head 12: CRM + ERP = Enterprise Applications and Then Some 13: SMB CRM: When Small and Medium Is Better than Big 14: Top CRM Vendors: The Sandbox Playmates 15: CRM Service Offerings: There Really Is Value to You and Yours 16: The CRM Service Providers: They Play in the Sandbox, Too 17: Implementing CRM: Easy as 1, 2, 3, 4, 5, 6, and so on 18: The Future's Not Hard to See, but Hard to Call Appendix: Customer Lifetime Value Synopsis Because implementing CRM solutions can take years, cost millions and requires major restructuring, this volume offers an overview, explanations and recommendations for different kinds of businesses and organizations. LC Classification Number HF5415.5.G74 2002
