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Customer Relationship Management: Concept, Strategy, and Tools. Customer Relationship Management: Concept, Strategy, and Tools by V. Kumar; Werner Reinartz Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less Customer Relationship Management: Concept, Strategy, and Tools by V. Kumar; Werner Reinartz Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less