Scientific Advertising-image

Scientific Advertising

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Number of Pages: 106 Pages Item Width: 5 in Format: Trade Paperback ISBN: 9781612034355 Item Height: 0.2 in Publication Year: 2012 Item Weight: 4 Oz Item Length: 8 in height: 0.2 in Author: Claude C. Hopkins Topic: Industries / Media & Communications, Marketing / Direct, Advertising & Promotion width: 5 in Publisher: Bottom of the Hill Publishing Genre: Business & Economics Book Title: Scientific Advertising Language: English

Description

Scientific Advertising. Title: Scientific Advertising. Publication Date: 2012-02-07. Number of Pages: 106. Weight: 0.25 lbs. Publisher: BOTTOM OF THE HILL PUB. Please refer to the section BELOW (and NOT ABOVE ) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title: Scientific Advertising ISBN13: 9781612034355 ISBN10: 1612034357 Author: Hopkins, Claude C. (Author) Description: David Ogilvy Said Of Scientific Advertising, Nobody Should Be Allowed To Have Anything To Do With Advertising Until He Has Read This Book Seven Times It Changed The Course Of My Life In Scientific Advertising Claude C Hopkins Outlines Testing And Measuring Based Advertising Thereby Reducing Potential Losses Of Unsuccessful Campaigns And Maximizing The Effectiveness Of Profitable Ones Or, As Hopkins Wrote, The Advertiser Is Playing On The Safe Side Of A Hundred To One Shot Claude C Hopkins Was One Of The Great Advertising Pioneers Believing That Advertising Existed Only To Sell Something And Should Be Measurable And Justify The Results That It Produced Hopkins Worked For Various Advertisers, Including Bissell Carpet Sweeper Company, Swift & Company And Dr Shoop's Patent Medicine Company Hopkins Insisted Copywriters Researched Their Client Products And Produce Reason-Why Copy He Also Asserted That A Good Product Was Its Own Best Salesperson And As Such Sampling Was An Excellent Tactic To Increase Sales Binding: Paperback, Paperback Publisher: BOTTOM OF THE HILL PUB Publication Date: 2012-02-07 Weight: 0.25 lbs Dimensions: 0.22'' H x 7.99'' L x 5'' W Number of Pages: 106 Language: English

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