WordPress SEO Success Guide by Jacob Aull Optimize Your Website or Blog 2014 Trade Paperback

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Author: Jacob Aull Intended Audience: Trade LC Classification Number: MLCM 2017/45551 (T) ISBN-13: 9780789752888 brand: Pearson Education Synopsis: WordPress gives you amazingly powerful SEO tools: this hands-on guide will help you make the most of them! Written specifically for WordPress users, this guide covers all you need: built-in WordPress capabilities, third-party plugins, well-integrated web resources, and more. Whether you manage a large-scale site or a personal blog, Jacob Aull will help you integrate SEO into all you do, from strategy through optimisation of existing content. New to SEO? Already do it for a living? Either way, WordPress SEO Success will help you drive the traffic you want--and the value you need! Build a complete SEO strategy--and a content plan that aligns with it Choose the best WordPress SEO tools and plugins for your needs Uncover quick, powerful ways to improve your site Identify and research keywords far more effectively Reflect SEO in architecture via site mapping and marketing funnels Sensibly manage the inevitable tradeoffs of optimisation Improve SEO even if you're running a free WordPress.com blog Leverage content themes and keyword-driven blogging techniques Optimise "blog-meets-website" and "multiple blogs+sites" deployments Strengthen your rankings by intelligently using social media Optimise your sites for smartphones and tablets Measure performance via free analytics--including mobile analytics Integrate organic SEO with paid advertising Avoid today's worst SEO blunders, WordPress(R) SEO Success Search Engine Optimization for Your WordPress Website or Blog Hands-on, up-to-the-minute SEO techniques specifically for WordPress users WordPress gives you amazingly powerful SEO tools: this hands-on guide will help you make the most of them Written specifically for WordPress users, this guide covers all you need: built-in WordPress capabilities, third-party plugins, well-integrated web resources, and more. Whether you manage a large-scale site or a personal blog, Jacob Aull will help you integrate SEO into all you do, from strategy through optimization of existing content. New to SEO? Already do it for a living? Either way, WordPress SEO Success will help you drive the traffic you want--and the value you need Build a complete SEO strategy--and a content plan that aligns with it Choose the best WordPress SEO tools and plugins for your needs Uncover quick, powerful ways to improve your site Identify and research keywords far more effectively Reflect SEO in architecture via site mapping and marketing funnels Sensibly manage the inevitable tradeoffs of optimization Improve SEO even if you're running a free WordPress.com blog Leverage content themes and keyword-driven blogging techniques Optimize "blog-meets-website" and "multiple blogs+sites" deployments Strengthen your rankings by intelligently using social media Optimize your sites for smartphones and tablets Measure performance via free analytics--including mobile analytics Integrate organic SEO with paid advertising Avoid today's worst SEO blunders Jacob Aull, principal of Zen Fires Digital Marketing, has been in Internet marketing since the label existed. He began doing web design and branding in the late '90s as an agency partner. While transitioning deeper into online and search marketing, he earned an M.S. in marketing from Georgia State's Robinson College of Business in 2009. There he customized his own degree program, executing an independent capstone thesis on social media marketing. In 2010, the university asked him to write and teach its first course on social media marketing, which he continues today. Aull edited Prentice Hall's first social media marketing textbook, and wrote its accompanying instructor's manual. He co-founded and chaired the Atlanta Interactive Marketing Association Social Media SIG, and speaks widely on social and search marketing., WordPress® SEO Success Search Engine Optimization for Your WordPress Website or Blog Hands-on, up-to-the-minute SEO techniques specifically for WordPress users! WordPress gives you amazingly powerful SEO tools: this hands-on guide will help you make the most of them! Written specifically for WordPress users, this guide covers all you need: built-in WordPress capabilities, third-party plugins, well-integrated web resources, and more. Whether you manage a large-scale site or a personal blog, Jacob Aull will help you integrate SEO into all you do, from strategy through optimization of existing content. New to SEO? Already do it for a living? Either way, WordPress SEO Success will help you drive the traffic you want--and the value you need! Build a complete SEO strategy--and a content plan that aligns with it Choose the best WordPress SEO tools and plugins for your needs Uncover quick, powerful ways to improve your site Identify and research keywords far more effectively Reflect SEO in architecture via site mapping and marketing funnels Sensibly manage the inevitable tradeoffs of optimization Improve SEO even if you're running a free WordPress.com blog Leverage content themes and keyword-driven blogging techniques Optimize "blog-meets-website" and "multiple blogs+sites" deployments Strengthen your rankings by intelligently using social media Optimize your sites for smartphones and tablets Measure performance via free analytics--including mobile analytics Integrate organic SEO with paid advertising Avoid today's worst SEO blunders Jacob Aull, principal of Zen Fires Digital Marketing, has been in Internet marketing since the label existed. He began doing web design and branding in the late '90s as an agency partner. While transitioning deeper into online and search marketing, he earned an M.S. in marketing from Georgia State's Robinson College of Business in 2009. There he customized his own degree program, executing an independent capstone thesis on social media marketing. In 2010, the university asked him to write and teach its first course on social media marketing, which he continues today. Aull edited Prentice Hall's first social media marketing textbook, and wrote its accompanying instructor's manual. He co-founded and chaired the Atlanta Interactive Marketing Association Social Media SIG, and speaks widely on social and search marketing. LCCN: 2014-937423 Item Weight: 17 Oz Publication Year: 2014 Item Length: 8.9 in Subject Area: Computers, Business & Economics gtin13: 9780789752888 Item Width: 6 in Dewey Edition: 23 Subject: E-Commerce / Internet Marketing, Web / Search Engines, Web / Blogging Table Of Content: Introduction 1 What Is SEO and Do I Really Need It? 2 The Search Engines, WordPress, and SEO Tools 3 A Strategic SEO Upfront Content Approach 4 WordPress On-Page Architecture and Basic SEO Execution 5 Real-World Blogging 6 Hands-On SEO Execution (Website and Blog Builds Versus Post-Integration) 7 Analytics for WordPress 8 Social Media Connectivity 9 Going Mobile and Local 10 PPC and Advertising 11 Bringing It All Together--Testing, SEO, PPC, Social and Mobile, and Analytics 12 What's Next? The Future of SEO and WordPress Glossary Publisher: Pearson Education Number of Pages: 368 Pages Item Height: 0.8 in ISBN-10: 0789752883 Dewey Decimal: 658.87202856752 Publication Name: Wordpress Seo Success: Search Engine Optimization for Your Wordpress Website or Blog Type: Textbook Language: English Illustrated: Yes Format: Trade Paperback

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Free Shipping On All Domestic Orders Home About View All Products Contact WORDPRESS SEO SUCCESS: SEARCH ENGINE OPTIMIZATION FOR YOUR By Jacob Aull **NEW** WORDPRESS SEO SUCCESS: SEARCH ENGINE OPTIMIZATION FOR YOUR WORDPRESS WEBSITE OR BLOG: SEARCH ENGINE OPTIMIZATION FOR YOUR WORDPRESS WEBSITE OR BLOG By Jacob Aull **BRAND NEW** Item specifics ISBN-10: 0789752883 Original Title: WordPress SEO Success: Search Engine Optimization for Your WordPress Website or Blog: Search Engine Optimization for Your WordPress Website or Blog Author: Jacob Aull Format: Paperback Publisher: Que Publishing Release Year: 2014 Publication Year: 2014 Number Of Pages: 356 Binding: Paperback Item Dimensions: 6x0.81x9 Inches Package Dimensions: 8.9x6x0.8 Inches Book is New. Unread. Gift Giving condition. Satisfaction is guaranteed with every order. General Shipping Terms Returns About Us FREE SHIPPING PLUS FREE RETURNS* Ships in 1-2 Business Days We care as much about your item as you do which is why each item is carefully packaged to ensure a safe delivery. We typically ship within 1-2 business days (excluding weekends & holidays) from when your payment clears then expect your order to arrive in 2-14 business day. I have changed my mind and would like to cancel/make changes to my order. We believe in providing our customers with an ultra-speedy service. To ensure this is achieved, all of our systems are fully automated so orders are transferred for processing within minutes. Because of this it is vital to double check your order before it’s submitted to eBay. If you request to cancel through eBay within 30 minutes of when your order is placed, we will do our best to cancel, however, it is not guaranteed. How long should I expect customer service will take to respond to my inquires? We aim to respond to all customers within 24-48 hours (Monday – Friday) *Free Shipping and Free Returns is available within the United States only. Certain conditions for free returns do apply. Please see Returns information tab for more details. OOPS! My Address is wrong. Can I update my shipping address after I place an order? Very sorry to hear that! Unfortunately, due to PayPal’s policy, once an order is placed we must ship to that address. So please confirm you have selected the correct address before placing your order. What do I do if I haven’t received my order? Rarely, but sometimes shipments through the postal carrier can get a little delayed. Rest assured, we have you covered. Here is what to do: While we aim to deliver your order in the time frame specified, transit delays outside of our control can occur. Because of this we would ask that you allow the following amount of time before contacting us about your late order(s): At Least 18 days for Orders delivered within the US and At Least 25 days for Orders delivered outside the US. If you do not receive your order in the time frame specified here, please contact us and we will do our best to resolve the issue as soon as possible. Basically, in the event of your order being delayed or lost in the post, we will do our best to provide a suitable resolution. What type of payments do you accept? We accept payments through PayPal. We do this because PayPal offers unmatched security as well as flexible payment options for the customer. Plus for security, your credit card information is never shared with us (or any 3rd parties). Payment options such as: credit card, debit card, or transfer from your bank account. Best of all, there is no cost to the buyer to utilize PayPal. FAQ: Zuber’s Policies Are As Follows: We carefully grade our items, so you should expect to receive the item in the condition as we have stated it in our listing, please see the 'Condition' section. Please do not expect anything beyond what is stated in our listings. New Items: Guaranteed to be in new condition and in their original packaging. For CDs this generally (but not always) means they will come in their shrink-wrap/plastic. Used Items: Please see our description in each listing for details regarding particular items. Note: If you are a CD/Book collector: I would not suggest buying an item in Used-Good condition as it will by definition show signs of wear and use. Also, please keep in mind that we match items based on the UPC/ISBN and use eBay catalog photos. The item you receive may not exactly match the photo, but will contain the same content. How quickly will I receive my item: For items shipped within the continental United States, expect your item to typically arrive within 4-14 business days from when you place your order. For items shipped outside the U.S., expect your item to typically arrive within 12-25 business days. Occasionally, orders are delayed a little longer. Can you tell me more about a particular item? All of the information that we have about a particular item is listed on the eBay page. We are unable to provide any additional information or guarantee that you will receive anything in addition to what is described in our listing. Carefully reading the item’s description details should answer most questions that you may have. Will I receive the exact item pictured on eBay? The images supplied on our listings are intended as a guide only. The item pictured on eBay is often a stock/catalog photo. Meaning that we did not take the picture. With this in mind it isn’t always possible for us to guarantee that you will receive the exact cover shown. You should receive the item described in our listing, but the cover could vary. Do you charge sales tax? We currently charge sales tax for only items delivered in Nevada Will you accept lower amounts/offers for your items? No. I am sorry all of our prices are fixed. What is your returns policy? Please see the Returns information tab for additional requirements and details. Contact Us with your Feedback! In the event that you have any issue with your order or the service you have received from Zuber, please message us (through eBay) before leaving any feedback or opening a case. We will do our absolute best to resolve any problem for you so there should be no reason to leave non-positive feedback or open a case. Convenient, Easy, & Free Returns* We provide a convenient, postage pre-paid return label for orders shipped within the United States with some conditions, as explained below. To receive a Full Refund: Items must be returned in their original condition; ideally in the original packaging provided. A Return must authorized by first contacting us. Then we will provide you with either a return label or specific instructions for mailing the item back. Do Not refuse the item when you receive it. Do Not mark the item as ‘Return to Sender’. Items must be sent back with our RMA number that we assign to each individual return – for our reference. United States Return requests must be within 30 days of receipt of the item. Items must be mailed within 5 business days of date return approval and label sent. International Return requests must be within 14 days of receipt of the item. Items must be mailed within 5 business days of date return approval and label sent. Buyer pays return shipping for International Returns. New CDs and DVDs must be returned with their holographic seal or shrink-wrap intact. Any other item must be returned in the same condition as we sent them. With their original packaging and accessories included with the return. If any items are returned to us in worse condition than when we sent them then we reserve the right to refund less than the full purchase amount. Again, to return an item: You MUST contact us prior to returning the item. Any unauthorized returns will not be accepted. Please contact us so we can provide a return label with our return address and an RMA#. What do I do if I haven’t received my order? If you haven’t received your order after the delivery date stated in your confirmation email, please contact us and we will research the item’s status/location. We will then diligently work to find the best solution. What do I do if I have received a faulty product or the wrong item? Our aim is to deliver quality products to all of our customers. However, in the event that a customer is shipped a faulty item or an incorrect title, we will provide a pre-paid return label to assist our customers with convenient & free returns. All items must be returned to us in the same condition as they were received. I.E. New items must be still sealed (if they originally were). If upon inspection your order contains a material fault or you received an incorrect item, please contact us before returning the item. We will provide you with a pre-paid return label. To ensure a speedy resolution please enclose the following in your correspondence: Your eBay order number Images of the faults/defects and/or ISBN/UPC of the incorrectly received item. Explanation of what you received vs what you expected to receive. If we request you to return your order, please do so within 5 business days after we approve the return and provide you with an RMA #. What do I do if I receive a damaged item? In the event that your order arrives damaged, please accept our apologies. In order to investigate the issue promptly, please contact us within 5 business days of receipt. Please ensure you provide us with your order number and images of the damaged item: Images must depict the damage you are discussing. The images you send must also include images of the packaging the item arrived in. If we request you to return your order, please do so within 5 business days after we approve the return. Zuber is not responsible for items returned without our prior consent & a proper RMA # assigned. *Free Shipping and Free Returns is available within the United States only. Certain conditions for free returns do apply. Please see information above on this Returns tab for more details. ~ YOUR ONE STOP SHOP FOR ALL KINDS OF SPECIAL FINDS ~ Welcome to Zuber! We offer a very large selection of competitively priced New & Used items. 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  1. This book is a game-changer for anyone running a WordPress site! Jacob Aull breaks down SEO in a clear, practical way, making it easy to boost rankings and traffic. Packed with actionable tips, it’s perfect for beginners and pros alike. Highly recommend for anyone serious about growing their online presence!

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