Customer-Centric Marketing: Supporting Sustainability in the Digital Age by Neil
$ 104.89
Description
The Nile on eBay Customer-Centric Marketing by Neil Kelley, Jon James, Dr Neil Richardson Improve how customers perceive a business by tapping into the benefits of sustainable development through digital marketing. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it is about communicating it and getting the customer involved in the message. Customer-Centric Marketing shows readers how sustainable development practices and digital marketing techniques work naturally together to add value, leading to improved customer satisfaction, better professional relationships and increased effectiveness. Ideal for senior marketing professionals and students on digital marketing or marketing strategy modules who wish to utilise the benefits of sustainable development and forms of digital marketing, this accessible and straight to-the-point book uses case studies to show how the marketing theories and tools work in actual business scenarios. Customer-Centric Marketing covers contemporary issues such as the increasing use of mobile, QR codes and social network sites for consumers interested in ethical, environmental and sustainable marketing. Table of Contents Section - ONE: Changing landscapes; Chapter - 01: Developments in society; Chapter - 02: Why do companies fail?; Chapter - 03: Orientations; Chapter - 04: Marketing and sustainability: Separating facts from fiction; Section - TWO: Knowing your own company; Chapter - 05: Digital marketing and research; Chapter - 06: Systems and customer-centricity; Section - THREE: Building relationships; Chapter - 07: How stakeholders make buying decisions; Chapter - 08: Users and/or customers?; Chapter - 09: The sustainable customer; Chapter - 10: Acquiring, retaining and satisfying customers; Chapter - 11: Communities and networks; Section - FOUR: Marketing planning; Chapter - 12: Goal setting: Mission (or vision) statement, corporate objectives and gap analysis; Chapter - 13: Situation review: The internal (micro) and external (macro) environments; Chapter - 14: Marketing objectives, strategy formulation and tactical implementation; Chapter - 15: Resource allocation: Monitoring, evaluation and control; Chapter - 16: Barriers to adopting sustainable marketing planning: And how to overcome them; Section - FIVE: The marketing mix; Chapter - 17: Communications; Chapter - 18: Convenience for customers; Chapter - 19: Customer benefits; Chapter - 20: Cost or sacrifice; Chapter - 21: Services and sustainability; Section - SIX: What does the future hold?; Chapter - 22: What does the future hold? Long Description Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it is about communicating it and getting the customer involved in the message. Customer-Centric Marketing shows readers how sustainable development practices and digital marketing techniques work naturally together to add value, leading to improved customer satisfaction, better professional relationships and increased effectiveness. Ideal for senior marketing professionals and students on digital marketing or marketing strategy modules who wish to utilise the benefits of sustainable development and forms of digital marketing, this accessible and straight to-the-point book uses case studies to show how the marketing theories and tools work in actual business scenarios. Customer-Centric Marketing covers contemporary issues such as the increasing use of mobile, QR codes and social network sites for consumers interested in ethical, environmental and sustainable marketing. Promotional "Headline" Aids decision making and implementation in the digital marketing and sustainable development arenas Feature * Aids decision making and implementation in the digital marketing and sustainable development arenas; * Helps marketers attract and retain customers by illustrating how new technologies can be harnessed to promote growth and customer satisfaction; * Strengthens the competitive advantage of organizations by suggesting solutions to problems facing practitioners Details ISBN 0749479019 Author Dr Neil Richardson Year 2016 ISBN-10 0749479019 ISBN-13 9780749479015 Format Hardcover Short Title CUSTOMER-CENTRIC MARKETING Language English Media Book DEWEY 658.812 Pages 256 Publisher Kogan Page Ltd Publication Date 2016-03-03 Imprint Kogan Page Ltd Subtitle Supporting Sustainability in the Digital Age Place of Publication London Country of Publication United Kingdom Illustrations black & white illustrations UK Release Date 2016-03-03 Edited by Peter Scott Birth 1955 Affiliation Reader in Public and Private International Law, University College London Position Reader in Public and Private International Law Qualifications MD Edition Description Re-issue Alternative 9780749472092 Audience Tertiary & Higher Education Country of Origin GB Product Class Description Sales & Marketing AU Release Date 2016-03-02 NZ Release Date 2016-03-02 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:164156027;
Shipping is really slow, which is ok if you're happy to wait a month after the advertised estimated arrival date, which I usually am. Communication from seller is poor, the only updates are from Ebay (once the item is finally shipped). Other than that, items arrive well packaged, undamaged and as per the description. 5 stars for product, quality and value but only given 1 star for shipping time and seller communication.
The Nile Store delivers the goods yet again! And, as usual, well ahead of time. Excellent, helpful and frequent communications/updates from the seller. Brand new book arrived in mint condition (my uppermost requirement with a book, unless it's second hand), and very carefully packaged to prevent damage in transit. Top quality and very well priced. An excellent, ultra-efficient seller. Once again, many thanks.
I got this item in LN condition although it was listed as BN (and sealed). However the response from the staff has been outstanding. Communication worth the highest allocations. They have been very understanding and issued me a full refund, although I have asked to pay me back only cost of the postage. I wish there were more people like them on Ebay. I will continue to purchase items from them. A+++ seller
Related products
Algebra (Paperback or Softback)
$ 7.24Digital SLR Cameras & Photography for Dummies by Busch, David D.
$ 1.72Digital SLR Cameras and Photography For Dummies (For Dummies (Computers)) - GOOD
$ 2.32Android Phones for Seniors in easy steps - Paperback - VERY GOOD
$ 5.5