Social Customer Relationship Management (Social-CRM) in (Paperback) (UK IMPORT)-image

Social Customer Relationship Management (Social-CRM) in (Paperback) (UK IMPORT)

$ 169.5

EAN: 9781799895541 Number of Pages: 320 Pages Release Year: 2022 Language: English Release Date: 06/24/2022 gtin13: 9781799895541 Contributor: Nedra Bahri Ammari (Edited by) Publication Year: 2022 Format: Trade Paperback Publisher: IGI Global Scientific Publishing Subject Area: Business & Economics Country of Origin: UK Item Height: 279mm Author: Nedra Bahri Ammari Item Length: 10 in Publication Name: Social Customer Relationship Management (Social-Crm) in the Era of Web 4.0 Item Width: 7 in ISBN: 9781799895541 Genre: Business & Finance Book Title: Social Customer Relationship Management (Social-CRM) in the Era o Type: Textbook Subject: Marketing / General, Customer Relations, Commerce, E-Commerce / General (See Also Computers / Electronic Commerce)

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Further Details Title: Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 Condition: New EAN: 9781799895541 Format: Paperback Contributor: Nedra Bahri Ammari (Edited by) ISBN: 9781799895541 Publisher: Business Science Reference Release Date: 06/24/2022 Description: The advent of Web 2.0 has led to a rebalancing of power between the customer and the company through the consumer's voice about the brand and referral behavior via electronic word of mouth. Customer opinions within the virtual brand communities can have a vast impact on a company's sales and image. It is crucial for companies to promote and use customer contributions in order to enhance their brand image, retain customers, and develop their marketing strategy. Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 provides relevant theoretical frameworks and the latest results of empirical research on the strategic role of marketing 2.0, digital customer experience, and social customer relationship management on social networks. Covering a range of topics such as disruptive marketing, artificial intelligence, and customer behavior, this reference work is ideal for marketers, IT practitioners, CRM specialists, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students. Language: English Country/Region of Manufacture: UK Genre: Business & Finance Item Height: 279mm Item Length: 216mm Release Year: 2022 Missing Information? Please contact us if any details are missing and where possible we will add the information to our listing.

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