CRM Customer Marketing Method How To Implement & Profit from Customer Relat Mgmt-image
CRM Customer Marketing Method How To Implement & Profit from Customer Relat Mgmt-image

CRM Customer Marketing Method How To Implement & Profit from Customer Relat Mgmt

$ 4.75

Language: English Book Title: Customer Marketing Method : How to Implement and Profit from Customer Relationship Management Illustrator: Yes Topic: Marketing / General, Customer Relations, Budgeting, Marketing / Research Item Length: 9.7 in Publication Year: 2000 height: 0.9 in Publisher: Free Press Number of Pages: 256 Pages Format: Hardcover Genre: Business & Economics width: 6.6 in Author: Jay Curry, Adam Curry Item Height: 0.9 in Item Width: 6.6 in Country of Origin: United States ISBN: 9780684839431 Item Weight: 17.6 Oz

Description

CRM Customer Marketing Method How To Implement & Profit from Customer Relat Mgmt. Shipping: All items will be packed safely in a sturdy package for safe shipping.We ship internationally and offer combined shipping for multiple purchases. Expedited, Priority Mail and FedEx shipping available Once payment is received, we ship your item on the next business day. The Customer Marketing Method: How To Implement and Profit from Customer Relationship Management Hardcover – March 27, 2000by Jay Curry (Author), Adam Curry (Author) oday the hottest new area of marketing is Customer Relationship Management (CRM) -- the discipline of identifying, attracting, and retaining a company¹s most valuable customers. Drawing upon more than ten years of testing, tryout, and implementation in hundreds of companies, CRM expert Jay Curry, and his Internet-expert son, Adam Curry, have written a clear, step-by-step guide to profiting from this exploding movement, with strategies that are aimed at the small and medium-sized business owners who need them most. Jay Curry explains how CRM can help managers boost profits by implementing a customer-focused strategy. Using easy-to-understand graphics, he introduces the customer pyramid -- segmented as "Top," "Big," "Medium," and "Small" -- to help the reader visualize, analyze, and improve customer profitability. Success comes to those who follow this three-step Customer Marketing Strategy: (1) get new customers into your pyramid; (2) move customers higher into your pyramid; (3) keep the customers in the pyramid. Combining practical how-to directives with vital CRM reference information, the book includes a case study, "InterTech," that allows readers to see customer-focused strategy in action. The final third of this practical, easy-to-read book is devoted to the Internet. Here Adam Curry introduces the "Permission Pyramid" and the "e-Customer Marketing Pyramid" to explain the nature of "virtual customer relationships" and how to use them to create, keep, and upgrade customers. This section includes mini-cases and tips to help managers use the Internet to complement current marketing and sales activities and ends with guidelines to test out the new paradigms of e-commerce. Throughout The Customer Marketing Method, the emphasis is always on practical steps to "make it happen." It is essential and timely reading for owners of small and medium-sized businesses as well as managers of small business units within larger firms. Hardcover: 256 pagesPublisher: Free Press; First Edition edition (March 27, 2000)Language: English CONDITION VERY GOOD HARDCOVER FIRST Edition 2000 by Free Press, Hardcover w dust jacket 244 pages w many b/w charts and drawings. Book in close to new condition w slight wear to jacket. Interior clean, no markings odor or animal hairs, faint rubs on jacket.. ABOUT US: 15 years of experience in online selling with high customer satisfaction . BUY WITH CONFIDENCE - If you don't like the item, just return it in the way you received it and we will gladly return the purchase price. We offer combined shipping for one low shipping charge. PLEASE CLICK HERE FOR MORE GREAT Books on ART TRAVEL HISTORY Please click the link below for all items for sale: PLEASE CLICK HERE FOR Great Collectible AUDIO CDs, Vintage 78 rpm Records and Turntable/ Phonograph Items Powered by SixBit's eCommerce Solution

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