Handbook of Research on Marketing and Corporate Social Responsibility, Hardco...
$ 134.45
Description
Handbook of Research on Marketing and Corporate Social Responsibility, Hardco.... Handbook of Research on Marketing and Corporate Social Responsibility, Hardcover by Hill, Ronald Paul (EDT); Langan, Ryan (EDT), ISBN 1781003785, ISBN-13 9781781003787, Like New Used, Free shipping in the US This handbook covers the growing marketing opportunity inherent in corporate social responsibility. The scholarly articles and essays that make up the text are organized around the nexus of marketing and corporate social responsibility, as well as strategy, consumer behavior, global issues and public policy and how they apply to the concept of corporate social responsibility. Hill is a faculty member of Villanova University, and Langan is a faculty member of the University of South Florida. Annotation ©2014 Ringgold, Inc., Portland, OR () Handbook of Research on Marketing and Corporate Social Responsibility, Hardcover by Hill, Ronald Paul (EDT); Langan, Ryan (EDT), ISBN 1781003785, ISBN-13 9781781003787, Like New Used, Free shipping in the US This handbook covers the growing marketing opportunity inherent in corporate social responsibility. The scholarly articles and essays that make up the text are organized around the nexus of marketing and corporate social responsibility, as well as strategy, consumer behavior, global issues and public policy and how they apply to the concept of corporate social responsibility. Hill is a faculty member of Villanova University, and Langan is a faculty member of the University of South Florida. Annotation ©2014 Ringgold, Inc., Portland, OR ()
