Saving the World : A Brief History of Communication for Development and Socia...

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Publication Year: 2012 Book Title: Saving the World : A Brief History of Communication for Developme Item Width: 6.2 in Item Height: 0.8 in ISBN: 9780252036774 Item Length: 9.3 in Language: English Publication Name: Saving the World : a Brief History of Communication for Devleopment and Social Change Type: Textbook Format: Hardcover Author: Emile G. Mcanany Subject Area: Political Science, Language Arts & Disciplines, Social Science, Business & Economics Publisher: University of Illinois Press height: 0.8 in width: 6.2 in Item Weight: 15.3 Oz Subject: Ngos (Non-Governmental Organizations), Communication Studies, Media Studies, Development / Economic Development, Public Policy / Regional Planning Series: The History of Media and Communication Ser. Number of Pages: 200 Pages

Description

Saving the World : A Brief History of Communication for Development and Socia.... . Saving the World : A Brief History of Communication for Development and Social Change, Hardcover by McAnany, Emile G., ISBN 0252036778, ISBN-13 9780252036774, Brand New, Free shipping in the US This far-reaching and long overdue chronicle of communication for development from a leading scholar in the field presents in-depth policy analyses to outline a vision for how communication technologies can impact social change and improve human lives. Drawing on the pioneering works of Daniel Lerner, Everett Rogers, and Wilbur Schramm as well as his own personal experiences in the field, Emile G. McAnany builds a new, historically cognizant paradigm for the future that supplements technology with social entrepreneurship. McAnany summarizes the history of the field of communication for development and social change from Truman's Marshall Plan for the Third World to the United Nations' Millennium Development Goals. Part history and part policy analysis, Saving the World argues that the communication field can renew its role in development by recognizing large aid-giving institutions have a difficult time promoting genuine transformation. McAnany suggests an agenda for improving and strengthening the work of academics, policy makers, development funders, and any others who use communication in all of its forms to foster social change.