Strategic Planning Systems in Hospitality and Tourism, Hardcover by Phillips,...-image

Strategic Planning Systems in Hospitality and Tourism, Hardcover by Phillips,...

$ 68.09

ISBN: 9780851992860 Subject Area: Business & Economics width: 6.5 in Language: English Format: Hardcover Number of Pages: 224 Pages height: 0.8 in Publication Year: 1998 Item Height: 0.8 in Publisher: Oxford University Press, Incorporated Item Width: 6.5 in Item Length: 9.5 in Type: Textbook Item Weight: 17.3 Oz Author: P. Phillips, L. Moutinho Publication Name: Strategic Planning Systems in Hospitality and Tourism Subject: Industries / Hospitality, Travel & Tourism, Strategic Planning Book Title: Strategic Planning Systems in Hospitality and Tourism

Description

Strategic Planning Systems in Hospitality and Tourism, Hardcover by Phillips,.... This book fills the gap. It demonstrates, using international examples and detailed case studies. Strategic Planning Systems in Hospitality and Tourism, Hardcover by Phillips, P. A.; Moutinho, L., ISBN 0851992862, ISBN-13 9780851992860, Like New Used, Free shipping in the US With the trend toward an increasingly global economy, strategic planning is an active area of research. However, little attention has been paid to strategic planning in hospitality and tourism. This book fills the gap. It demonstrates, using international examples and detailed case studies, how the concepts, tools, and techniques of the strategic planning process can be applied to hospitality and tourism management. It examines the entire process at both the corporate and strategic business unit level and contains the latest empirical research, integrating theory with practice. The authors also discuss two diagnostic tools they have developed to measure efficiency, the strategic planning index (SPI) and the marketing planning index (MPI).

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