Hybridations contemporaines by Vitor Zanfagnini (French) Paperback Book
$ 31.41
Description
Hybridations contemporaines by Vitor Zanfagnini (French) Paperback Book. Hybridations contemporaines by Vitor Zanfagnini. Title Hybridations contemporaines. Author Vitor Zanfagnini. Format Paperback. Hybridations contemporaines by Vitor Zanfagnini Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Basée sur le dialogue et les intersections de plus en plus intenses entre trois acteurs de l'environnement médiatique contemporain - le marché de la publicité, l'industrie du divertissement et les technologies interactives - la monographie cherche à contextualiser le scénario de la publicité et des nouveaux médias, en utilisant le processus d'hybridation de la publicité comme fil conducteur. L'étude se propose d'examiner dans quelle mesure les marques ou les agences remplissent efficacement l'un des principaux vecteurs de convergence, à savoir l'interactivité. La méthode de recherche utilisée est celle de l'évaluation de la communicabilité, employée dans l'interaction homme-machine. Pour recueillir des preuves empiriques, les applications des marques Nespresso, Tintas Coral et Polenghi ont été sélectionnées comme études de cas. Details ISBN 6208597072 ISBN-13 9786208597078 Title Hybridations contemporaines Author Vitor Zanfagnini Format Paperback Year 2025 Pages 60 Publisher Editions Notre Savoir GEItemID:169966078; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
