Comprendere il comportamento dei consumatori by Hasnaa El Gozmir (Italian) Paper
$ 52.79
Description
Comprendere il comportamento dei consumatori by Hasnaa El Gozmir (Italian) Paper. Author Hasnaa El Gozmir, Abderrahmane Chouhbi, Rachid El Moubarki. Health & Beauty. Comprendere il comportamento dei consumatori by Hasnaa El Gozmir, Abderrahmane Chouhbi, Rachid El Moubarki Estimated delivery 3-12 business days Format Paperback Condition Brand New Description La comprensione del comportamento del consumatore implica l'analisi di diversi approcci e teorie comportamentali e lo studio del processo decisionale. Questa analisi esamina come le scelte siano influenzate da meccanismi consci e inconsci. Esplorando vari modelli di processo decisionale, come quelli di Nicosia, Howard e Sheth, Engel et al. e Fishbein e Ajzen, possiamo capire come i consumatori si muovono tra la ricerca di informazioni, la valutazione delle alternative e la decisione finale. Questi modelli rivelano come i processi consci (come l'analisi razionale) interagiscano con le influenze inconsce (come i pregiudizi cognitivi e le emozioni) per dare forma alle decisioni di acquisto. Una comprensione integrata di questi aspetti è essenziale per progettare strategie di marketing efficaci che affrontino sia i fattori razionali che quelli emotivi del comportamento d'acquisto. Details ISBN 6208092434 ISBN-13 9786208092436 Title Comprendere il comportamento dei consumatori Author Hasnaa El Gozmir, Abderrahmane Chouhbi, Rachid El Moubarki Format Paperback Year 2024 Pages 104 Publisher Edizioni Sapienza GEItemID:162590286; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
