Semiological Analysis of Advertising by Eduardo Inzezela Peres Paperback Book
$ 38.53
Description
Semiological Analysis of Advertising by Eduardo Inzezela Peres Paperback Book. Author Eduardo Inzezela Peres. Title Semiological Analysis of Advertising. From a pragmatic point of view, places, products and services are advertised more often, both in urban centres and on the outskirts. Semiological Analysis of Advertising by Eduardo Inzezela Peres Estimated delivery 3-12 business days Format Paperback Condition Brand New Description This book analyses advertising displayed on billboards and in commercial establishments. It presents the difference between advertising and propaganda, the objectives and the contribution of advertising to society. Based on Roland Barthes' (1988) model of discursive analysis, it was possible to explore the interior of the messages, their quality and particularity, as well as aspects linked to the culture of the recipients. Thus, based on semiology, we sought to analyse the advertising image, because it is what draws attention in the field of communication and, fundamentally, to support the performance of professionals through science. This work concludes that signs in general, whether formal or not, provide image semiology with an exceptionally fruitful and instructive field and object of study, both from a diachronic and synchronic perspective, and bring together different audiences in the same common space, leading to the creation of hypotheses of meaning, due to the fact that the statements are often not explicit. From a pragmatic point of view, places, products and services are advertised more often, both in urban centres and on the outskirts. Advertising is dynamic and ephemeral. Details ISBN 6208808200 ISBN-13 9786208808204 Title Semiological Analysis of Advertising Author Eduardo Inzezela Peres Format Paperback Year 2025 Pages 120 Publisher Our Knowledge Publishing GEItemID:173940559; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
