Dialogism and discursive genre by Juliana Ap Pedretti Furlan Paperback Book
$ 46.37
Description
Dialogism and discursive genre by Juliana Ap Pedretti Furlan Paperback Book. Based on the hypothesis that the dialogue between this campaign and its target audience, the historical and social context in which the pieces are produced, and the social voices that give discursive materiality to this context constitute the identity of this advertising campaign, we examine how this dialogue takes place. Dialogism and discursive genre by Juliana Ap Pedretti Furlan, Marina Célia Mendonça Estimated delivery 3-12 business days Format Paperback Condition Brand New Description This study aims to analyze print and audiovisual advertisements from the Bombril campaign in order to verify how the campaign's identity is constructed. Based on the hypothesis that the dialogue between this campaign and its target audience, the historical and social context in which the pieces are produced, and the social voices that give discursive materiality to this context constitute the identity of this advertising campaign, we examine how this dialogue takes place. We use Bakhtinian discourse studies as our theoretical basis, which choose dialogism as a key element of discursive analysis. To carry out these analyses, we drew on, among other considerations from Bakhtin's Circle, those concerning the genre of discourse, chronotope, carnivalization, and the production of meaning in a specific ideological context. We also drew on the concept of discursive ethos as proposed by Maingueneau in our analysis. Details ISBN 6209419356 ISBN-13 9786209419355 Title Dialogism and discursive genre Author Juliana Ap Pedretti Furlan, Marina Célia Mendonça Format Paperback Year 2025 Pages 100 Publisher Our Knowledge Publishing GEItemID:176094537; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
