Le cerveau du consommateur: Neuromarketing, ?motion et d?cision d'achat by Maria
$ 40.62
Description
Le cerveau du consommateur: Neuromarketing, ?motion et d?cision d'achat by Maria. Le cerveau du consommateur by Maria Navarro, Mauro Pena. Title Le cerveau du consommateur. Author Maria Navarro, Mauro Pena. GEItemID:177112417;. Le cerveau du consommateur by Maria Navarro, Mauro Pena Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Ce livre explique comment le neuromarketing utilise les neurosciences pour comprendre comment les émotions, la mémoire et les processus inconscients influencent les décisions d'achat. Il montre comment les émotions stimulent l'attention et la mémorisation de la publicité, comment la mémoire affecte la fidélité à la marque et comment les expériences multisensorielles améliorent le positionnement. Il analyse également les heuristiques et les facteurs qui influencent les décisions impulsives et rationnelles, et la manière dont les entreprises peuvent utiliser ces outils pour créer des campagnes plus efficaces et innover dans l'expérience du consommateur, toujours avec une application éthique et responsable. Details ISBN 6209585175 ISBN-13 9786209585173 Title Le cerveau du consommateur Author Maria Navarro, Mauro Pena Format Paperback Year 2026 Pages 60 Publisher Editions Notre Savoir GEItemID:177112417; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
