Marketing Communications, Hardcover by Egan, John, Like New Used, Free shippi...
$ 93.27
Description
Marketing Communications, Hardcover by Egan, John, Like New Used, Free shippi.... John Egan isProfessor of Marketing at Regent’s University, London. Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. Marketing Communications, Hardcover by Egan, John, ISBN 1529781205, ISBN-13 9781529781205, Like New Used, Free shipping in the US Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition: Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries Features new case studies from companies and brands such as Amazon, Burger King, Fac and John Lewis Covers timely topics such as online retailers, social media networks (. TikTok), social media influencers and marketing ethics This textbook is essential reading for students studying marketing communications or a related topic. John Egan is Professor of Marketing at Regent’s University, London.
