Strategic Market Management, Paperback by Aaker, David A.; Moorman, Christine...
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Strategic Market Management, Paperback by Aaker, David A.; Moorman, Christine.... Strategic Market Management, Paperback by Aaker, David A.; Moorman, Christine, ISBN 1119802865, ISBN-13 9781119802860, Used Good Condition, Free shipping in the US "This 12th edition of Strategic Marketing Management continues its mission to help business leaders develop marketing strategies that lead to enduring competitive advantage-a task that has become more daunting over the years. In most markets, competitorsare reaching parity on basic functional benefits. disruption is shaking most markets and challenging companies to find new sources of value and new business models. It is a challenging and exciting time to lead companies-full of opportunities andthreats"-- Strategic Market Management, Paperback by Aaker, David A.; Moorman, Christine, ISBN 1119802865, ISBN-13 9781119802860, Used Good Condition, Free shipping in the US "This 12th edition of Strategic Marketing Management continues its mission to help business leaders develop marketing strategies that lead to enduring competitive advantage-a task that has become more daunting over the years. In most markets, competitorsare reaching parity on basic functional benefits. disruption is shaking most markets and challenging companies to find new sources of value and new business models. It is a challenging and exciting time to lead companies-full of opportunities andthreats"--
