Description
Emotional Engineering, Hardcover by Fukuda, Shuichi (EDT), Brand New, Free sh.... Emotional Engineering, Hardcover by Fukuda, Shuichi (EDT), ISBN 184996422X, ISBN-13 9781849964227, Brand New, Free shipping in the US In an age of increasing complexity, diversification and change, customers expect individually tailored services. This book shows how to satisfy and manage their expectations throughout the product life cycle, if producers focus their attention more on emotion. Emotional Engineering, Hardcover by Fukuda, Shuichi (EDT), ISBN 184996422X, ISBN-13 9781849964227, Brand New, Free shipping in the US In an age of increasing complexity, diversification and change, customers expect individually tailored services. This book shows how to satisfy and manage their expectations throughout the product life cycle, if producers focus their attention more on emotion.