Wallet Allocation Rule : Winning the Battle for Share, Hardcover by Keiningha...-image

Wallet Allocation Rule : Winning the Battle for Share, Hardcover by Keiningha...

$ 9.88

Item Width: 6.2 in Format: Hardcover Number of Pages: 240 Pages Publication Year: 2015 Publication Name: Wallet Allocation Rule : Winning the Battle for Share Publisher: Wiley & Sons, Incorporated, John Item Weight: 15.2 Oz Subject Area: Business & Economics ISBN: 9781119037316 Author: Lerzan Aksoy, Timothy L. Keiningham, Luke Williams, Alexander J. Buoye Item Height: 1 in height: 1 in width: 6.2 in Language: English Subject: Marketing / General, Consumer Behavior, Customer Relations Type: Textbook Item Length: 9.1 in Book Title: Wallet Allocation Rule : Winning the Battle for Share

Description

Wallet Allocation Rule : Winning the Battle for Share, Hardcover by Keiningha.... Wallet Allocation Rule : Winning the Battle for Share, Hardcover by Keiningham, Timothy; Aksoy, Lerzan; Williams, Luke; Buoye, Alexander (CON), ISBN 111903731X, ISBN-13 9781119037316, Like New Used, Free shipping in the US Looks at the practice of investing in customer satisfaction as insufficient for better busines performance, and offers a systematic approach to competing for a share of customers' wallets by working to alter customer spending habits. Wallet Allocation Rule : Winning the Battle for Share, Hardcover by Keiningham, Timothy; Aksoy, Lerzan; Williams, Luke; Buoye, Alexander (CON), ISBN 111903731X, ISBN-13 9781119037316, Like New Used, Free shipping in the US Looks at the practice of investing in customer satisfaction as insufficient for better busines performance, and offers a systematic approach to competing for a share of customers' wallets by working to alter customer spending habits.

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